Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mobile Device & Consumer Electronic(Technology)
Filter PR by
  
Bridging Gender Gap to add $2.7 TN to the Regional Economy by 2025: Industry needs to Recognise the Efforts of Women in the Regional PR Landscape
 

Dubai, United Arab Emirates - October 12, 2021: The business landscape across the world continues to be dominated by men, despite the well-known benefits of gender parity. A recent report by the World Economic Forum states that at the current pace it will take another 257 years to bridge the gender gap in terms of economic participation. However, some countries in the Middle East and North Africa (MENA) region, are now making concerted efforts to ensure gender parity by providing women with more financing options, business training, mentoring, and networking opportunities for entrepreneurship.


In the Middle East, 7.6 per cent of women are early-stage entrepreneurs compared with 11.8 per cent of men. According to the UAE’s Department of Economic Development, 48 per cent of SMEs are headed by women in the country. The UAE has not only pledged $50 million to the Women Entrepreneurs Finance Initiative Fund but also gender equality as one of its sustainable development goals. Despite this, the recent Campaign Middle East’s Power List did not include one woman. 


Several studies have pointed out that with more women setting up SMEs and gender gap bridging, the MENA region could add $2.7 trillion to the economy by 2025. This includes women-led PR agencies who are well prepared to meet the demand for specialised services, such as public relations, marketing communications, social media, and experiential marketing. 


The role of the communications industry is bound to increase in today’s technology-driven highly connected world. Strategic communication planning is of paramount importance and new SMEs need it more than ever. Every business, small and large, can hugely benefit in terms of growing brand awareness, visibility and exposure by engaging specialised communications agencies and experts. Programmatic PR can amplify any company’s message and attract more clients with the help of digital age tools such as websites, apps and social media platforms. 


New SMEs can gain exposure through meaningful media relations. Communication experts can strategise and plan press conferences, product launches, and various other events of an organisation for widespread coverage in media. Once the brand image is built, experts can create content and outreach programmes to keep the positive public perception intact. If a company’s reputation is hit, communication specialists ensure it is completely restored. Equally important is the internal communication for high levels of employee engagement. 


All in all, the communications industry can play a constructive and proactive role in ensuring the success of women-owned SMEs. And that is what the PR Academy MENA, a woman-led business - is here for – to empower women to take over these roles and shine beyond the glass ceilings. As studies have shown that Arab women entrepreneurs are fast starting their ventures mostly between the age of 25 and 34. 


As these women explore the business world, the communications industry will gain more prominence and engagement to catapult new ventures into the limelight, and we are proud to be a part of this enriching journey.  

 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 5545 times
PR Category : Technology
Posted on : Tuesday, October 12, 2021  9:05:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Award-Winning Director Joe Wright Partners with Samsung to U...
Next Story : Samsung Jet™ Cordless Vacuum Cleaner: A Closer Look at the R...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LG Honored With 24 Awards for Innovation Ahead of CES 2022 [7700-Views]
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet [6941-Views]
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive Stories to... [6892-Views]
Symbolism and Style Defines Tanishq's Exclusive Year of the Fiftieth Collection [4424-Views]
4 FOREO Products That Will Completely Transform Your Skincare Routine [4387-Views]
Big Crown Pointer Date Calibre 403 [4268-Views]
Go Green this Black Friday Cathay Pacific Offers Complimentary Carbon Offset [3969-Views]
Curate your Stress-Free Skincare Regime for Less with Herbal Essentials [3924-Views]
Channelling Power of the Mind and Body is the Key to Success, say Mindvalley Experts at Sh... [3903-Views]
Celebrate UAE National Day with FreshToHome's Special Bouquets [3469-Views]
LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 and Beyond [2927-Views]
Emirates First Group Launches the Region's first PRO Awards to Recognize the unsung Heroes [2854-Views]
SEHA and Abu Dhabi Energy Services begin First Phase of its Energy Savings Framework to En... [2776-Views]
BMW Announce the X7 UAE 50th Year Edition to Mark the UAE's Golden Jubilee [2759-Views]
Malabar Gold and Diamonds Inaugurates New Showroom in Ghatkopar, Mumbai, Maharashtra, Indi... [2714-Views]
Hail in the Festivities with India Gate [2653-Views]
Rome Region brings the Great Italian Cuisine to Expo Dubai [2620-Views]
The Sky Is the Limit for the World Food Programme's Humanitarian Efforts [2604-Views]
The Flormar Beauty Products we are Crushing on this Festive Season [2595-Views]
GEMS Education Schools Celebrate the UAE's Golden Jubilee as they look ahead to Centennial... [2558-Views]
essence cosmetics' (National Day) edit [2534-Views]
The Executive Committee of Ajman University's Board of Trustees Highlights the University'... [2522-Views]
DLD: 5,352 Sales Transactions worth AED 13.12 Billion in October 2021 [2513-Views]
Catrice Cosmetics - Create your own look inspired by National Day!!! [2485-Views]
Get a National Day Super Slam at Denny's for Only AED 50 [2452-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories