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Maserati meets Massimo Bottura
 
Maserati meets Massimo Bottura

Levante Trofeo Fuoriserie Edition for Massimo Bottura: an explosion of creativity

UAE - 1, July 2021:  Tradition is an ingredient that drives us into the future. This idea brings together Maserati with Massimo Bottura, born and raised in Modena, Trident Brand Ambassador and protagonist of Italian cuisine, with a genius for taking the best of the past and bringing it into the future. Levante Trofeo Fuoriserie Edition for Massimo Bottura, presented on 1st July, is the outcome of a partnership between the company and a chef, both originating from Italy’s Emilia region and, both capable of reaching beyond all expectations. The car is the sum of this collaboration, an explosion of creativity, a rare display of freedom of expression and the visual impact of a life lived in vivid colours.


Levante, the first Maserati SUV, is a car that accepts no boundaries, making it the ideal blank sheet for a powerful burst of energy. In the top-of-the-range Trofeo trim, with a 580 horsepower V8 engine, it unites performance, fun to drive and speed. This Fuoriserie Edition’s Blu Stradale exterior is painted with multi-coloured splashes, also featured on the interior inserts, the central console and the dashboard, creating a Maserati that is an explosion of creativity from every point of view. 


In Massimo Bottura’s imagination, the experience of driving off-road, Levante’s natural habitat, is like a work of action painting. Growing up in the Motor Valley, he loved racing through the Emilian countryside in vintage cars with his older brothers. At the end of these adventurous days, the cars’ bodies were covered with splashes of mud, or “racing scars”, as the chef affectionately calls them. Life is very similar in that each one of us is the protagonist of an adventure: we are transformed by experiences lived, shaped by encounters, moulded by victories and defeats, and contaminated by the vibrant colours of culture. In the end, while still remaining ourselves, we have also become something different. To remember the value of this lesson, after his off-road races Massimo Bottura habitually did not wash the mud off the car for days. 


This special Levante Trofeo belongs to the Maserati Fuoriserie customisation program, with its various alternatives allowing customers to have a Maserati tailored to their tastes. The car is viewed as a garment, to be worn proudly on the world’s roads in a gesture of self-expression, and as a symbol of the concept of contemporary luxury. 


Maserati Fuoriserie is a blank sheet of paper and the Brand offers a wide range of drawing tools and colours, leaving everything else to the inspiration of the customer, allowing them to take on the role of trendsetters and express their own, personal creativity. 
To help customers to find their way around the thousands of possible combinations, Maserati has created three basic collections as starting-points: Corse, Unica and Futura. They are three clusters that express the brand’s power and represent its values, uniting sportiness with elegance and innovation. The program offers a lavish set of contents on the Ghibli, Quattroporte and Levante range. New external paints and liveries, wheel and brake caliper colours, are now available for order, as well as specific cabin combinations with different stitching colour schemes and interior layouts. The new MC20 supercar can also be customised, characterising the exterior with a rich selection of colours and paintworks. The Fuoriserie collections are to be enriched and renewed over time, and the program also features the additional “Sartoria” level, for even more bespoke tailor made requirements.


Levante Trofeo Fuoriserie Edition for Massimo Bottura, presented during Motor Valley Fest 2021 in Modena, embodies a concept of creativity that the Maserati Fuoriserie customisation program and Massimo Bottura share: the creativity to be open to experience, vulnerable to beauty, and willing to discover your true self through encounters with others along life’s journey.


Maserati S.p.A.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of the utmost excellence. Ghibli and Levante are now also available in hybrid version and are the Trident Brand’s first electrified cars. A complete range, including V6 and V8 petrol and 4 cylinder hybrid powerplants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, is the supreme expression of the Trident Brand’s high-performing DNA. The top-of-the-range is the MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. MC20 is produced in Modena, at the historic Viale Ciro Menotti plant.


Posted by : Dubai PR Network Editorial Team
Viewed 3733 times
PR Category : Automobile
Posted on : Sunday, July 11, 2021  12:06:00 PM UAE local time (GMT+4)
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