Dubai PR Network, Online Press Release from Dubai and Middle East
Fashions & Accessories(Fashion)
Filter PR by
7 for 70: T-shirt Anniversary Capsule Collection
7 for 70: T-shirt Anniversary Capsule Collection
7: a number that in many ancient cultures signifies completeness, discovery and knowledge. It is often associated with the Sage archetype that represents intuition, meditation and precision.
7 artists, 7 special edition T-shirts celebrating Max Mara’s 70 years of fashion; renowned worldwide as the precursor of today’s prêt-à-porter.
It is a story told by these T-shirts through a series of images (all for wearing, of course).
Like the celebrated photographic shots by William Wegman of the highly elegant Weimaraner dogs wearing the Max Mara 101801 camel coat; the T-shirts in block prints by the renown illustrator François Berthoud; the sketches and drawings commissioned to the legendary pencil of Brunetta. There are even the irresistible nautical themed graphics by Brian Grimwood that were star of the scene in the Max Mara S/S 2016 runway show, and the poetic shots dedicated to classical ballet taken for the 2011 Moscow “COATS!” exhibition by Valery Katsuba with the étoiles of the Bolshoi. The teddy coat photographed by Brigitte Niedermair, who was inspired by Italian Renaissance paintings. Last but not least the graphic prints, seen on the F/W 2021 catwalk in Milan, inspired by Erberto Carboni’s work. These images swirl in a continuous dance between the past, present and future.
The T-shirts are in a luxurious and fresh, pure cotton jersey and feature beautifully finished appliqué panels. These are crafted specifically to enhance each artwork.
But why use T-shirts to celebrate such an important moment?
Because the T-shirt is not just a simple crew neck top with short sleeves and straight cut, it’s a “statement-garment”, unchanged by the flow of fashion and a real “blank canvas” that lends itself to infinite possibilities of communication with all the immediacy and swiftness demanded by our times. It is like a clothing form of Twitter (but long before Twitter’s arrival).
“The T-shirt is a really simple way to tell the world who and what you truly are”, said Dennis Nothdruft, head of the Fashion and Textile Museum in London, and curator of the important exhibition “T-SHIRT: CULT - CULTURE - SUBVERSION” dedicated to this piece of clothing. It may be the most simple of garments, yet it respects, reveals (and strengthens) the identity of the wearer and is metaphor for the Max Mara fashion ethos over the last 70 years.

Posted by : Editorial Team
Viewed 12866 times
PR Category : Fashion
Posted on : Monday, July 5, 2021  3:17:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Wimbledon 5th July - Ralph Lauren Dressing Credits
Next Story : 7 Neutral Pieces for a Minimalist but Chic Aesthetic
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
An Icon in Solid Gold [14789-Views]
Danube Home Signs Franchise Partnership with Hyvec Group to Enter Mauritius Market [4567-Views]
Bid for Bond: No Time to Die Defenders, Range Rover and Jaguar in 007 Charity Auction at C... [4453-Views]
Malabar Gold & Diamonds Associates with Nitol Niloy Group to Expand Operations into Bangla... [4366-Views]
Experience a New Full-Board Summer Staycation at Lapita, Dubai Parks and Resorts [4223-Views]
DLD Mo'asher: Q2 Marked the Highest Quarterly Volume of Sales Transactions for the Last De... [3932-Views]
Rock & Fly Jewelleries from Akillis [3850-Views]
The MBRSC Announces the Opening of Registration for SpaceOps 2023 [3575-Views]
Sharjah Summer Festival at City Centre Al Zahia [3460-Views]
Dubai Customs Holds Awareness & Entertainment Activities during DSS 2022 [3452-Views]
Samsung Launches the Neo QLED 8K TV across Qatar, Kuwait, Oman and Bahrain [3329-Views]
Decadent Dessert Line Launched at Le Gourmet [3255-Views]
Summary of Weekly Real Estate Transactions for the Week Ending 29 July 2022 [3251-Views]
UOWD Innovation Fair 2022 Rewards Young Innovators & Showcases Complex Engineering Project... [3247-Views]
Look Your Sustainable Best This Summer with Springfield's Spring/Summer Collection [3145-Views]
Arab Bank Group Profits Grow by 38% to $252 Million for the First Half of 2022 [2931-Views]
Learn, Laugh and Play at Modesh World This Summer [2776-Views]
CBI Announces Q2 2022 Net Profit of AED 34 Million [2661-Views]
Twitter Celebrates a Decade of Transparency with New Report [2628-Views]
Chalo BurJuman Mall, Chalo Maldives [2353-Views]
Al-Futtaim Automotive Reveals Strong H1 Results, Reflecting Continuing Rebound for Automot... [2132-Views]
Jaguar Land Rover Prepares for Advanced Electrified and Connected Future with New Testing ... [2079-Views]
Dubai Customs Discusses Furthering Trade Cooperation with South Korea [2058-Views]
Nucleus Research Positions Infor as a Leader in its 2022 Enterprise ERP and SMB ERP Techno... [2046-Views]
GCC Hospitality Industry to Witness Steady Growth after Sharp Post Pandemic Recovery, says... [2009-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories