Dubai PR Network, Online Press Release from Dubai and Middle East
Fashions & Accessories(Fashion)
Filter PR by
7 for 70: T-shirt Anniversary Capsule Collection
7 for 70: T-shirt Anniversary Capsule Collection
7: a number that in many ancient cultures signifies completeness, discovery and knowledge. It is often associated with the Sage archetype that represents intuition, meditation and precision.
7 artists, 7 special edition T-shirts celebrating Max Mara’s 70 years of fashion; renowned worldwide as the precursor of today’s prêt-à-porter.
It is a story told by these T-shirts through a series of images (all for wearing, of course).
Like the celebrated photographic shots by William Wegman of the highly elegant Weimaraner dogs wearing the Max Mara 101801 camel coat; the T-shirts in block prints by the renown illustrator François Berthoud; the sketches and drawings commissioned to the legendary pencil of Brunetta. There are even the irresistible nautical themed graphics by Brian Grimwood that were star of the scene in the Max Mara S/S 2016 runway show, and the poetic shots dedicated to classical ballet taken for the 2011 Moscow “COATS!” exhibition by Valery Katsuba with the étoiles of the Bolshoi. The teddy coat photographed by Brigitte Niedermair, who was inspired by Italian Renaissance paintings. Last but not least the graphic prints, seen on the F/W 2021 catwalk in Milan, inspired by Erberto Carboni’s work. These images swirl in a continuous dance between the past, present and future.
The T-shirts are in a luxurious and fresh, pure cotton jersey and feature beautifully finished appliqué panels. These are crafted specifically to enhance each artwork.
But why use T-shirts to celebrate such an important moment?
Because the T-shirt is not just a simple crew neck top with short sleeves and straight cut, it’s a “statement-garment”, unchanged by the flow of fashion and a real “blank canvas” that lends itself to infinite possibilities of communication with all the immediacy and swiftness demanded by our times. It is like a clothing form of Twitter (but long before Twitter’s arrival).
“The T-shirt is a really simple way to tell the world who and what you truly are”, said Dennis Nothdruft, head of the Fashion and Textile Museum in London, and curator of the important exhibition “T-SHIRT: CULT - CULTURE - SUBVERSION” dedicated to this piece of clothing. It may be the most simple of garments, yet it respects, reveals (and strengthens) the identity of the wearer and is metaphor for the Max Mara fashion ethos over the last 70 years.

Posted by : Dubai PR Network Editorial Team
Viewed 10321 times
PR Category : Fashion
Posted on : Monday, July 5, 2021  3:17:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Wimbledon 5th July - Ralph Lauren Dressing Credits
Next Story : 7 Neutral Pieces for a Minimalist but Chic Aesthetic
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
GEMS Education Teacher Wins Brand New BMW X2 after Signing Up for an Emirates NBD Bank Acc... [13358-Views]
Max Factor X Priyanka Chopra Jonas: Matte Confidence Look [10119-Views]
Curly Hair Girls Rejoice! Cult Haircare Brand SASHAPURE Launches in the Middle East [7614-Views]
Major Saudi Aerospace Players to take part at Dubai Airshow 2021 [5309-Views]
More Than Half of UAE Residents Affected by Heart Disease [5141-Views]
Ministry of Health marks World Patient Safety Day 2021 [4977-Views]
Ogilvy Names Ben Messiaen Chief Client Officer for EMEA [4354-Views]
Wizz Air Abu Dhabi's Inaugural Flight to Bahrain Takes Off [3473-Views]
TONDA PF [3251-Views]
The First Look at OMEGA in No Time To Die [2759-Views]
GEMS Winchester School Fujairah becomes UAE's first school to win prestigious GL Education... [2694-Views]
Look out for these Newly-Launched Premium Indian E-Bikes in UAE [2571-Views]
SCCI trade Mission to Moscow holds fruitful meetings to boost economic, investment coopera... [2480-Views]
Samsung's New Galaxy Z Fold3 5G Receives Exceptional Response in the Pre-Order Phase [2374-Views]
Etihad Stuns Visitors to Mall of the Emirates With 50% Flight Discounts [2243-Views]
HFZA's Stand at Big Five Woos Investors with Exclusive Privileges and Offers [2198-Views]
New Behind-The-Scenes Footage Shows Range Rover Sport SVR Preparing to Make an Impact in N... [2189-Views]
Lenovo Introduces the Powerful and Flexible ThinkEdge SE70 Edge AI Platform [2083-Views]
EETEN Urban Kitchen's Terrace Opens on Wednesday [2075-Views]
UAE Home to Prominent Innovation Districts: Middle East Designated Leading Innovation Hub ... [2066-Views]
Block the Gold Rate with Malabar Gold & Diamonds' by Paying just 10% Advance [2066-Views]
Etisalat Reasserts Dominance as World's Fastest Mobile Network for the Second Consecutive ... [2050-Views]
Oris Big Crown ProPilot Rega Fleet Limited Edition [2029-Views]
Mubadala World Tennis Championship Returns to Abu Dhabi With New December Dates [1947-Views]
Renault of Arabian Automobiles announces 1-3-5 offer on 2022 Renault Koleos [1939-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories