Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Parmigiano Reggiano Collaborates With Razan El Moghrabi to Create Awareness of the Unique Elements of the Cheese
 
Parmigiano Reggiano Collaborates With Razan El Moghrabi to Create Awareness of the Unique Elements of the Cheese

New campaign reflects the growing importance of the regional market for the ‘King of Cheese’ as exports to GCC increase by 62 per cent


Dubai, UAE; May 30, 2021:  Parmigiano Reggiano Consortium has launched a new awareness campaign with co-financing from the European Union, as part of their promotion activities for the European agricultural sector; and in collaboration with Lebanese actress and anchor Razan El Moghrabi, to raise awareness in the region of the flavour, origin, versatility and uniqueness of Parmigiano Reggiano cheese. The reflects the growing importance of the Gulf Cooperation Council (GCC) market for Parmigiano Reggiano as exports to this region for the Italian cheese, increased by almost 62 per cent in 2020 compared to 2019, with 186 tons imported during the year – the largest percentage increase from any leading international market.


The campaign also emphasizes the importance of the Protected Designation of Origin (PDO) status of Parmigiano Reggiano, helping to raise awareness among local consumers of its authenticity.


Nicola Bertinelli, President of the Parmigiano Reggiano Consortium, said, “We’re excited to run this high-profile campaign in collaboration with Razan El Moghrabi. We want buyers to know that the taste and versatility of Parmigiano Reggiano is truly unique and a cheese can only claim to be authentic Parmigiano Reggiano is if it is produced in the Area of Origin, in Italy. The flavour and the name of Parmigiano Reggiano cannot be imitated – it truly is the ‘king of cheese. It is also additive and lactose free. The Middle East region is a growing market for us with year-on-year growth. Our recent survey shows that 12 months maturity is the most preferred Parmigiano Reggiano cheese among local customers. We intent to build on the growing fan base for Parmigiano Reggiano in the region.”
For more than 900 years, Parmigiano Reggiano, is produced exclusively in the Italian provinces of Parma, Reggio Emilia, Modena and parts of the provinces of Mantua and Bologna, on the plains, hills and mountains enclosed between the rivers Po and Reno. From these deep roots in a protected and respected environment, come the unique qualities, which characterise the ‘King of Cheese’. 

 

Parmigiano Reggiano is always made with just three ingredients: cow’s milk, salt and rennet. The feeding of cattle complies with the norms of a strict specification that bans the use of silage and fermented feeds. Parmigiano Reggiano is aged a minimum of 12 months. No additives or preservatives are ever used as part of the strict production guidelines nor are they needed due to the humidity-controlled aging techniques and long aging times, resulting in a naturally lactose-free cheese.

 

The two months campaign involves a TV commercial directed by renowned Lebanese director Salim El Turk and produced in collaboration with Brandvision; and promotional activities in leading supermarkets like Panda in Saudi Arabia, Lulu and Boulevard in Kuwait, and Carrefour in the UAE. 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 10795 times
PR Category : Food Industry
Posted on : Sunday, May 30, 2021  12:48:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Denny's Milkshakes Bring All the Boys and Girls to the Yard ...
Next Story : THREE Coffee Pick of the Week
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Take A Deep Dive Into Bernhard H. Mayer's Latest Watch, the Wave Breaker [10225-Views]
Age in Reverse with Dr. Belmeur's New Total Youth Biome Range [7089-Views]
Gold Price Hits a Two Year Low: Best Time to Invest in Gold [5609-Views]
Etihad Rail Signs Memorandums of Understanding at Innotrans 2022 with Leading Internationa... [5576-Views]
Arab Achievements In The New Guinness World Records 2023 Book Revealed [5359-Views]
Ladies Collection [5285-Views]
Codebreakers Wanted! Unlock The Bremont Vault [5232-Views]
The Largest Showroom of Malabar Gold & Diamonds in Abu Dhabi to Open in Mazyad Mall [4961-Views]
Kalyan Silks' 6th Showroom in UAE Inaugurated in Sharjah by Prithviraj Sukumaran [4678-Views]
Mexico and Costa Rica Explore Cooperation in Culture and Knowledge Sectors With Sharjah [4457-Views]
Team Abu Dhabi Star Tops Qualifying With Dramatic Late Surge [4063-Views]
Samsung Electronics Announces New Environmental Strategy [4014-Views]
Start-Up of Unit 3 of Barakah Nuclear Energy Plant Accelerates Achievement of UAE Net Zero... [3981-Views]
Fyne Jewellery Re-launches The Stargazing Collection [3940-Views]
Abu Dhabi Festival Presents the First ever ‘inshad' Concert of its Kind at the Great Pyram... [3920-Views]
Charles Simon Disrupts Watch Industry With Innovative Accessories. [3903-Views]
Torrente Keeps Grip On Title Race As Zandbergen Claims Maiden Victory In Italy [3842-Views]
Opening Soon: Union Coop Announces the Completion of Nad Al Hammar Mall [3768-Views]
Pandora Reveals First Ever Art Collaboration With Keith Haring X Pandora [3751-Views]
The Opulent Furniture Brand Brings a Lifestyle Worth Living To Dubai [3719-Views]
Time On Mars [3637-Views]
Weekend Max Mara – “FROM LILY WITH LOVE” [3579-Views]
Department Of Government Relations Brings The Prestigious Alliance Française To Sharjah [3546-Views]
ENEC Strengthens UAE-France Cooperation in Nuclear Energy Sector Through New E-Fusion 2022 [3514-Views]
vivo Launches New High-performance, Color Changing V25 and V25 Pro with Enhanced Photograp... [3456-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories