Dubai PR Network, Online Press Release from Dubai and Middle East
 
Business, Banking and Investments(Banking & Investments)
Filter PR by
  
“Our World Is Not an Ashtray”: Philip Morris Launches Initiative to Reduce Plastic Litter From Products by 50 Percent by 2025
 
“Our World Is Not an Ashtray”: Philip Morris Launches Initiative to Reduce Plastic Litter From Products by 50 Percent by 2025

New study reveals that 25 percent of adult smokers think throwing cigarette butts on the ground is “normal” and highlights the need for fundamental development of public education and awareness 

Dubai, UAE; 10 December 2020:   Philip Morris International has launched “Our World Is Not an Ashtray” in support of its litter reduction target set out in its Integrated Report 2019 to achieve a 50 percent reduction of the plastic litter from its products by 2025 (versus a 2021 baseline). The new global initiative, launched on WorldNoAshtray.com, aims to raise awareness and drive change in behavior and attitudes around cigarette butt littering and, ultimately, make cigarette butt littering a thing of the past. 

“We recognize that our company has an important role to play in supporting action on a cigarette butt and plastic littering. In fact, this year, we announced in our Integrated Report 2019 our global aim to achieve a 50 percent reduction of the plastic litter from our products by 2025, compared to a 2021 baseline,” said Jennifer Motles, Chief Sustainability Officer at PMI. “Accomplishing our goal will require fundamental development of public education and awareness. Most essentially, smokers need to understand that it is unacceptable to dispose of cigarette butts improperly. By working with experts to better understand how to encourage smokers to adopt more responsible disposal habits, launching education programs, and cooperating with governments and local authorities to ensure there is an adequate waste-disposal infrastructure, we believe we can significantly reduce the plastic litter associated with our products.” 

In a new international study commissioned by PMI and conducted by Kantar, a global research data and insights company, 25 percent of adult smokers reported that they throw cigarette butts on the ground because they think “it is a normal way to dispose of a cigarette.” The survey also found 59 percent were more concerned about protecting the natural environment in the wake of the COVID-19 pandemic. Furthermore, about two-thirds (65 percent) feel a greater sense of responsibility for the impact their behavior and actions have on the natural environment.

Crucially, when asked what course of action tobacco companies should take to reduce cigarette butt littering, 52 percent chose “awareness building and educational programs”. Alongside tobacco companies increasing their efforts to prevent littering, smokers also revealed their desire to take action, with three out of four saying they have a key role to play.

Cigarette filters are made of cellulose acetate, a bioplastic made from wood cellulose. The survey revealed that 75 percent of respondents thought that cigarette filters are made of cotton or paper, and only 13 percent knew correctly that filters are made of plastic. 

“These findings highlight the need for awareness campaigns such as “Our World Is Not an Ashtray” to help change smokers’ behavior and I’m glad we are launching this campaign in the UAE as well”, said Tarkan Demirbas, Area Vice President Middle East.

To accelerate change, PMI has teamed up with third-party organizations across the world to optimize the impact that it can have on the global issue of plastic littering. PMI is working with three organizations—Litterati, Cortexia, and CARTO —to implement a data-driven approach and assess the prevalence of cigarette-butt litter across the globe, identify litter hot spots, and monitor the impact of anti-littering activities. 


Posted by : Dubai PR Network Editorial Team
Viewed 12767 times
PR Category : Banking & Investments
Posted on : Thursday, December 10, 2020  1:11:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : WCU: Industrials and Oil bet on Strong Recovery in 2021
Next Story : Dubai Civil Aviation Authority Partners with du for Dubai Pu...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
More Than Half of UAE Residents Affected by Heart Disease [12763-Views]
Ministry of Health marks World Patient Safety Day 2021 [12599-Views]
Major Saudi Aerospace Players to take part at Dubai Airshow 2021 [12484-Views]
Ogilvy Names Ben Messiaen Chief Client Officer for EMEA [6736-Views]
Louis Moinet Moon Race - A Journey through Space [4694-Views]
Etihad Stuns Visitors to Mall of the Emirates With 50% Flight Discounts [3792-Views]
UAE Residents, Visitors and Saudi Citizens Come Together to Celebrate 91st KSA National Da... [3633-Views]
Gastech 2021 Exhibition and Conference Opens as Global Energy Industry Gathers to Set [3268-Views]
Oris Big Crown ProPilot Rega Fleet Limited Edition [3177-Views]
SEHA Integrates UAE Pass With Its Mobile App and Patient Portal [3079-Views]
2021 Green Good DesignTM Award [3018-Views]
Sharjah International Award for Refugee Advocacy and Support Calls for Nominations for 202... [2886-Views]
Fall in Love with THAT Concept Store's Fall-Winter Collection [2825-Views]
Majid Al Futtaim to Hire 3000 Emiratis In response to “NAFIS” [2788-Views]
Gulf Youth Sport Expo to Bring Together Leading Industry Experts for Discussions and Netwo... [2767-Views]
Jaguar Land Rover to Provide Fleet of All Electric Vehicles for World Leaders at Cop26 [2751-Views]
Peter Rabbit Adventure Zone Hops into Global Village [2677-Views]
Hyundai Motor Presents Carbon Neutral Commitment at IAA Mobility 2021 [2558-Views]
Guinness World Records 2022 Discover Your World [2522-Views]
Hirschi Takes Win and Race Lead in Luxembourg [2415-Views]
Abu Dhabi University holds Virtual Graduation Ceremony for 2021 Cohort [2345-Views]
Combat Dull Skin & Glow From Within! [2333-Views]
Guinness World Records Verifies Oldest Identical Twins Ever [2222-Views]
Hitachi ABB Power Grids to Supply Step-up Transformers for World's Largest Single-site Sol... [2136-Views]
Dubai Municipality Wins 10 Categories of International Stevie Awards [2132-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories