7 November 2020 - Mai Dubai, the bottled water company which is fully owned by the Dubai Electricity and Water Authority (DEWA), is encouraging little ones to drink more water and stay healthy through its new kid-friendly, Tom & Jerry bottled water range. Featuring an attractive packaging with a twist to the classic Mai Dubai water bottles, the new range is sure to appeal to children aged 3 to 12 years, thereby motivating them to turn to water instead of aerated or sugary drinks.
Mai Dubai’s efforts to engage and connect with little consumers will present them with a memorable experience involving the legendary cartoon characters. Furthermore, the selection of the franchise for the kids’ range aligns with Mai Dubai’s progressive and active brand persona as the characters Tom and Jerry are always on the move. The range comes with five different character designs on 200ml and 330ml sized bottles and are now available in stores.
The packaging features QR codes which would allow consumers to scan them to play a Tom & Jerry game, which in turn will give them a chance to win passes to Warner Bros in Abu Dhabi, where they can enjoy at the dedicated Tom & Jerry area. The consumers also stand a chance to win other items such as collectibles of Tom and Jerry as part of this unique experience.
Commenting on the new addition, Alexander van ‘t Riet, CEO of Mai Dubai, said: “Tom & Jerry is timeless and relates to the young and old alike. We are well aware of our responsibility towards the society and that is how we came up with a fun and highly engaging experience to connect with our little audiences. Mai Dubai’s latest kids range strives to promote hydration among kids and encourages them to turn to water instead of other unhealthy choices. This is particularly relevant as water intake among children falls far below the required standards.”
“Given this background, we believe that the cultivation of healthy hydration habits in young children will prove to be a more sustainable and successful strategy to ensure the health and wellbeing of future generations. In addition to our commitment to providing safe and quality drinking water to the consumers, it is also our thoughtful efforts to promote healthy choices among them that made us the number two bottled water brand in the UAE within a short period of time,” he said.
Mai Dubai remains committed to driving innovation that continuously enhance operational efficiencies and consumer experiences. The company strives to provide safe, and premium quality products and services while remaining socially and environmentally responsible.