Dubai PR Network, Online Press Release from Dubai and Middle East
 
Arts, Cultural & Theatre(Entertainment)
Filter PR by
  
Ariel Podart, an Interactive and Free Art Installation Happening in October
 
Ariel Podart, an Interactive and Free Art Installation Happening in October

Ariel Middle East partners with two Dubai-based artists to host the event that combines art & augmented reality 

Dubai, UAE: 12 October 2020: Ariel Middle East - one of the world’s most recognisable laundry brands - is hosting PodArt - a one of a kind experience that combines Augmented Reality (AR) and abstract art. The live art installations, which will take place from 22nd October to 24th October at The Beach JBR and City Walk in Dubai, is designed to bring to life Ariel PODS – an innovation in laundry care, uniquely designed to contain three separate products in one convenient capsule. 

The pieces of art, which have been created by Paul Bruwer and Dreams of Grandeur will be displayed from 1pm to 11pm each day. The events’ visitors can enjoy an immersive AR experience and bring the colorful art installations to life using any smartphone or tablet, making PodArt the ideal weekend activity for all.

Ramy Tarshouby, Marketing & Commercial Director at Procter & Gamble Middle East said: “We are excited about this partnership between Ariel Pods and the inspirational Dubai based artists. Ariel Pods are a unique innovation from the Ariel Brand, which is the #1 Laundry Detergent Brand in the UAE. We believe that pods are the future of laundry, and we are thrilled to be able to offer them here. Bringing the work of these talented artists to life through the technology of augmented reality is really an ode to Ariel Pods and how using them brightens the boldest colors.  Colour plays a vitally important role in everyone’s life, and through this collaboration we hope to inspire the celebration of colour, whether on a wall of art or the clothes we wear.'
 
As an innovative form of laundry, Ariel PODS have a super-concentrated cleaning power and are designed for brightening bold colours. Serving as vivid interpretations to how the artists see Ariel PODS, the art collection is also created to reflect what colour means to the artists.

Paul Bruwer, Artist and Illustrator said: “There is a unique aspect to this particular collaboration. Ariel is all about caring for colour in so many ways, and so do we as artists in our everyday professional lives. Colour literally is a part of us as we work, it comes home with us from 'the office' and we embrace this. Our stains of colour on our clothes are love letters to our past projects and therefore colour is a huge part of our everyday lives.”

Ariel Middle East will display the excitingly vivid collection of art over the weekend and will offer giveaways during the three-day event. This celebration of the ease of using Ariel PODS and the product’s innovative 3in1 benefit, has not been seen before in the region. 

The events will be following strict health and safety measures in line with government regulations to ensure social distancing throughout.


Posted by : Dubai PR Network Editorial Team
Viewed 3739 times
PR Category : Entertainment
Posted on : Monday, October 12, 2020  1:40:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Ariel Middle East Hosted PodArt Over the Weekend
Next Story : World Art Dubai Elevates the Local Art Scene
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising [4416-Views]
Say Yes to Rejuvenated Skin with Filorga's Anti-Ageing Skincare Regimen [3612-Views]
What You Don't See [2632-Views]
Registrations Now Open for the 3rd Edition of the Dubai Festival City Santa Run [2460-Views]
National Geographic Premieres Virus Hunters: A Chilling Chronicle of the Heroic Experts on... [2374-Views]
Al Tayer Motors Wins Ford Trucks' Champions Award 2019 [2288-Views]
Persil Rewards Aspiring Abaya Designers With Scholarships [2202-Views]
MBRU-LED Genetic Study Reveals Crucial Insights Into Make-up of MRSA Superbug [2050-Views]
Discover Your Perfect Shade of Beige this Autumn/ Winter from Emilia-Romagna [1976-Views]
DHA Approves Saliva for COVID-19 Testing in Children [1870-Views]
UK Ambassador to the UAE Receives Latest Update on Covid-19 Vaccine From SEHA [1865-Views]
UAE Businesses Urged to Follow WHO Legionella Guidelines To Avoid Health Risks [1816-Views]
Invesco Analysis Shows Investors Using Futures for Gold Exposure May Be Overpaying [1800-Views]
Samsung Invites UAE Consumers to Experience the All New Air Dresser at Galeries Lafayette [1722-Views]
Philips World COPD Day Survey Reveals Global Shifts in Awareness and Action Surrounding Re... [1714-Views]
Karl Lagerfeld Introduces a New Style in the Fall-Winter 2020 Eyewear Collection [1714-Views]
Sanctuary Refined: New Lincoln Nautilus Brings Serene Design, Elevated Technology to Midsi... [1710-Views]
IATA Travel Pass Key to Reopening Borders Safely [1660-Views]
AquaChemie Breaks Ground on $40 M Petrochemical Terminal at Jebel Ali Port [1648-Views]
Dubai Health Authority Launches a New Stand-alone Laboratory Facility [1603-Views]
"Be Flawless" for the Perfect Complexion [1587-Views]
3 Day Super Sale Offers Up to 90 Percent Off Big Name Brands [1558-Views]
Emiratis Al Hassani and Al Zeyoudi Bag Men's Honours at Al Marmoom Dune Run [1546-Views]
Millions of Lung Cancer Patients See Gene Therapy and Immunotherapy Medical Innovations as... [1537-Views]
Preliminary Camel Race for the National Day Camel Marathon kick-off on Friday, 27 Nov [1537-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories