>Up 31 per cent in regional sales over August 2019, Lincoln is amidst a summer spike; July’s numbers were up 52 per cent over the same period last year
>Navigator (13 per cent growth) and Nautilus (27 per cent growth) saw the biggest increase in sales in comparison
United Arab Emirates, September 07, 2020: Lincoln Middle East has seen an exceptional summer of sales, where June was the brand’s best month of sales for four years, July experienced an increase of 52 per cent, and August bettered last year’s performance by 31 per cent.
Quarantines have done little to quell the desire for a Lincoln, with localised lockdowns lifted, the lure of luxury vehicles has grown ever stronger, outperforming the brand’s strong sales figures from the hottest months of last year.
Navigator, which has been setting benchmarks in quality for over two decades, continues to be one of Lincoln’s greatest success stories, with the flagship full-size SUV’s popularity growing by a further 13 per cent over August 2019. Loaded with segment exclusives and best-in-class touches, the marque’s luxury three-row SUV is still the one to beat.
Also registering impressive sales figures in August was Nautilus, at 27 per cent growth over the same period last year. The sleek shape of the midsize SUV showcases a harmonious aesthetic along with aerodynamic efficiency, and was brought to the market with Lincoln Co-Pilot360 as standard, helping Lincoln maintain its regional momentum.
Not to be outdone, both Aviator and Corsair, have enjoyed exceptional summer showroom performance, as the brand’s newest three-row, premium large utility vehicle, and recently-launched spacious two-row SUV, set records for model monthly sales in the Middle East over the course of the summer.
Overall, across the region, Lincoln’s sales for June, July, and August, grew a notable 36, 52, and 31 per cent respectively over the same time last year, thanks to the luxury brand’s impressive SUV portfolio.
“Lincoln’s continued strong sales performance is reflective of the exceptional technological, powerful, and luxurious products in our portfolio,” said Nicolas Lory, managing director, Lincoln Direct Markets. “While Navigator has performed well in terms of year-on-year sales since launch, to see the rest of the Lincoln SUV line-up match its ambition to be the benchmark in their respective segments proves customers’ confidence in the brand.”
The recently launched all-new Lincoln Corsair stands out in the small premium utility vehicle segment by offering a 2.0-litre turbocharged engine more powerful than several competitors, plus a wealth of amenities typically found only in larger utilities. Boasting Auto Start-Stop technology, the engine produces 245 hp and 373 Nm of torque and is mated to a new eight speed automatic transmission, complementing a whisper-quiet, comfortable ride and sophisticated interior.
Introducing Lincoln Co-Pilot360 as standard – bundling popular driver-assist features previously available only as separate options – Lincoln’s midsize luxury SUV showcases a harmonious aesthetic along with aerodynamic efficiency. With a choice of engines in a 335 hp 2.7-litre turbocharged V6, and standard 250 hp 2.0-litre four-cylinder turbo, Nautilus brings smooth power and performance to the luxury SUV sector.
Lincoln’s newest three-row, premium large utility vehicle – launched with the all-new Presidential theme, Flight, elevates the brand’s design vision while delivering on tenets of beauty, gliding, human and a crafted sanctuary. The standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift® automatic transmission, delivers an impressive 400 horsepower and 562 Nm of torque for effortless acceleration.
The flagship Navigator full-size SUV combines modern luxury with advanced technology, elevating family travel to first class. Quiet luxury is both a look and a feel, and Lincoln Navigator embodies both. The sleek twin-turbocharged 3.5-litre V6 engine delivers a truly impressive 450 hp and 691 Nm of torque, while sleek styling and a spacious interior are all designed to make each trip effortless.
“Beyond the products we offer, Lincoln promises to deliver on the brand ethos of warm, human, and personally-crafted experiences,” Nicolas continued. “With a full line-up of signature features that complement the lifestyles of luxury SUV customers, each expressively designed and effortlessly agile, Lincoln vehicles have repeatedly proved to be a compelling choice.”
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