Dubai PR Network, Online Press Release from Dubai and Middle East
 
Sports(Entertainment)
Filter PR by
  
Abu Dhabi Motorsport Management and Gfinity to Create a Jointly Owned New Global Esports Racing Championship
 

Dubai, United Arab Emirates, June 04, 2020:  Abu Dhabi Motorsport Management (ADMM) and Gfinity plc (AIM: GFIN), a world-leading esports and gaming solutions provider, today announce a five-year agreement to design, develop and deliver a new virtual motorsport (esports) racing championship (ERC). The ERC is jointly owned by ADMM and Gfinity.
 
The ERC combines Gfinity’s expertise in esports and competitive gaming entertainment with ADMM’s proven ability to create world class experiences, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and supports the ongoing investment in racing products and services that build one of the region’s premium entertainment and motorsport brands. 
 
The ERC concept, created by Gfinity, is based on a unique format not seen in virtual racing before and will feature some of the fastest professional simulation racing drivers with a roster of teams from digital motorsport. There will be two seasons in each calendar year, with the first season taking place in 2020. The races will be hosted by Gfinity, with drivers joining remotely from around the world competing behind the wheel of a bespoke, single seater car. 
 
Gfinity’s proprietary technology, Race Control, will be utilised for in-race adjudication and data feeds delivering new levels of insight to fans about driver and car performance. The unique format is designed to capitalise on the growing appetite for digital motorsport from international broadcasters, providing multiple hours of programming per season to a range of partners, accompanied by new dedicated ERC digital channels, maximising the global audience reach and commercial opportunities.
 
The Gfinity Digital Media group will work with ADMM’s marketing and social media teams to build the new channels and a global community of gamer racing fans under the ERC brand, supported by promotion and support from Gfinity's existing global gaming community of 11 million users across gfinityesports.com, realsport101.com, stealthoptional.com, realgaming101.es and realgaming101.pt. This will be supported via the 100% Arabic language site www.RealGaming101.me, which targets the 93 million plus gaming fans in the MENA region and was created by Gfinity in partnership with YaLLa Esports in April this year.
 
More details about the ERC format will be announced over the coming weeks.
 
Al Tareq Al Ameri, ADMM CEO said: “ADMM has a strategic focus to develop and invest in premium racing ventures and virtual racing is an important pillar in this vision. The Esports Racing Championship will welcome the very best teams and drivers from around the world to compete on a global stage at the highest level. Gfinity is the right partner for this championship with a shared passion and vision and has proven experience of executing world class esports programmes. We look forward to sharing more information about this and other esports initiatives that ADMM and Gfinity will be creating together.”
 
John Clarke, Gfinity CEO said: “Motorsports is a key pillar of our strategy and we are excited to be entering into a long-term partnership with Abu Dhabi Motorsport Management. We have a shared passion for the Esports Racing Championship and a desire to build a product that will sit alongside the biggest brands in motorsport.  There are millions of gamers that love racing. We have created a format that will excite and draw them into the ERC, giving sponsors and advertisers the opportunity to engage with this typically hard to reach audience.” 

 


Posted by : Dubai PR Network Editorial Team
Viewed 5032 times
PR Category : Entertainment
Posted on : Thursday, June 4, 2020  4:34:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dubai's Top Football Academies Back in Business
Next Story : Dubai Sports Council and Dubai Police Organise Forum to Disc...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Pandora ME for Every Side of You [4457-Views]
Code 11.59 by Audemars Piguet – New Tones of Elegance [4424-Views]
“CATRICE” Perfect Look for “Back to the Office” [3526-Views]
Your Guide to Choosing the Right Face Mask [3350-Views]
TishTash Eid Al-Adha Gift Guide 2020 [2767-Views]
Get Summer Ready With Magnitone London! [2722-Views]
Newest LG True Wireless Earbuds Self-clean, Sound Great With Meridian Audio [2628-Views]
Newly Launched HONOR 9A Offers Stunning Photography Anytime Anywhere [2595-Views]
Wonder Ingredients For Powerful Skincare [2505-Views]
10 Million Plastic Packaging Saved: Grohe Launches Initiative to Reduce Plastic [2239-Views]
Taste the Summer With Wild & the Moon's Latest Menu Drop! [2177-Views]
Dubai Well Poised for Growth in New Business Entities' [2169-Views]
Smash Summer Fitness Goals with 100 Workout Modes on the HONOR MagicWatch 2 [2128-Views]
Nahdi Medical Company Transforms its Financial Management with Infor [2120-Views]
Tonda 1950 Lune' [2050-Views]
Comprehensive Study of Refugee Children's Academic, Social, and Emotional Learning Outcome... [1988-Views]
The New Season of Master Maserati Programme Gets Underway [1984-Views]
70 Percent of Businesses Increase or Maintain Digital Transformation Spend Amid Pandemic, ... [1972-Views]
Six Ways LG's Puricare Air Purifiers Can Help Families Improve Air Quality at Home [1972-Views]
Alstom at Forefront of Hygiene & Safety Innovation for Transport & Mobility in a COVID-19 ... [1935-Views]
Hitachi ABB Power Grids Commences Operations [1857-Views]
Karl Lagerfeld Announces Collaboration With Designer Kenneth Ize [1845-Views]
Three UAE Students Bag Coveted Princess Diana Award for Outstanding Social Initiative [1837-Views]
Meet the #Sephorasquad Middle East Members! [1816-Views]
Honeywell Launches Innovative Cooling Technology for Electronics, Data Centers [1792-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories