● ÃÈØÇá_ÇáÎíÑ# (Heroes Of Good) to launch during the last week of the holy month
● Campaign highlights individuals who have positively impacted the community during Ramadan amidst an unprecedented time
17th May 2020: In the lead up to Eid Al Fitr, Twitter has launched ÃÈØÇá_ÇáÎíÑ# (Heroes of Good), a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. Launched yesterday, the campaign which will run until the 20th of May encourages people to either nominate their Ramadan hero, an individual who has gone the extra mile during this month or reshare positive stories that have made this Ramadan memorable, especially given the circumstances.
This year, 17 million Tweets were monitored about Ramadan in the month leading into the holy month, a 70% increase since 2019. At a time where people have been celebrating Ramadan like never before, creating new traditions, and connecting with family and friends virtually due to social distancing, travel restrictions, and other related limitations, the campaign aims to support communities and unite people across the MENA region through a public conversation around positivity and happiness.The campaign will be accompanied by a Twitter-exclusive hashtag triggered emoji, when used the hashtag will unlock a crescent moon: ÃÈØÇá_ÇáÎíÑ#.
Launched on the 16th of May by the official Twitter MENA account, @TwitterMENA, the campaign encourages people to nominate their own Ramadan hero or reshare positive stories, whether it’s a family housekeeper, community security guard, food delivery driver, or a loved one, highlighting the individuals who have gone the extra mile this Ramadan, to ensure that in spite of the current situation, Ramadan was as special as ever. The campaign will run through the 20th of May, leading up to Eid Al Fitr.
The campaign was kicked off through a conversation with Emirati astronaut Hazza Al Mansouri (@astro_hazzaa), who Twitter MENA asked to share who his hero has been this Ramadan during such special circumstances.