Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
Young Designers' Vision Becomes Reality in Centrepoint's Store of the Future
 
Young Designers' Vision Becomes Reality in Centrepoint's Store of the Future
11 new Centrepoint stores set to open in the coming months across the GCC
 
- A joint initiative between Dubai Institute of Design and Innovation (DIDI) and leading retailer Centrepoint, a Landmark Group company, encouraged school children to provide designs for their upcoming “Store of the Future” in Mall of the Emirates.  
- Winners, Angeline Benevides and Isaih Tarun, from Al Manahel Private School in Abu Dhabi enjoyed an exclusive preview of the project, just days before the new-look Centrepoint store completes 
 
Dubai, United Arab Emirates, March 05, 2020:    Two school children, Angeline Benevides and Isaih Tarun, from Al Manahel Private School in Abu Dhabi, who were winners of Dubai Institute of Design and Innovation’s Project Design Space (DIDI PDS) competition to design Centrepoint’s “Store of the Future” in Mall of the Emirates, have seen their transformational designs come to life. The two teenagers were treated to a special preview by Centrepoint’s Chief Operating Officer, Simon Smith, just days before the re-vamped store is fully completed for shoppers to experience. 
 
DIDI PDS is an annual student design competition that presents junior high and high school students with a challenge from different local and international brands. In the third edition of the competition, Centrepoint tasked students to design an innovative omni-channel customer experience that encourages young adults (18 to 25) to spend more time in Centrepoint stores. Over 4,000 students across 70 schools in the UAE, from Grades 5 to 12 took up the challenge, with each team submitting a video showcasing their proposed prototype. 
 
Centrepoint is a leading family shopping destination in the region, boasting an extensive range of fashion, beauty, kids and footwear products through its in-house brands of Splash, Lifestyle, Babyshop and SHOEMART. The winners’ ideas included reforming floor plans for open spaces, adding in digital screens, introducing break-out areas, and providing seamless transactions vis-ŕ-vis self-checkout counters. Some elements will also be featured in the 11 new Centrepoint stores set to open in the coming months across the GCC. 
 
Simon Smith, Chief Operating Officer, Centrepoint, commented: “Today’s young people and their shopping needs will shape how retail operators meet consumer requirements over the future generations, so when designing our Store of the Future, we felt it was important for youngsters to contribute. We recognize that we must appeal to a young audience if we are to remain a leading retailer loved by families, kids and mothers well into the future. We felt that Angeline and Isaih’s recommendations were very sympathetic to our vision of bringing more value to our customers, online and offline, by reinventing our stores through experiential design and technology.”
 
Mohammad Abdullah, President of DIDI commented: “DIDI’s mandate is to develop regional design by feeding highly-skilled talent into the industry. Collaborating with progressive and motivated brands such as Centrepoint for our Project Design Space student competition is one of the many ways we build on this endeavor.
 
“Designing for Centrepoint was a fun and challenging project for pupils - and a great motivator for aspiring professionals to understand critical design thinking early on. For children to see their designs come to life in the store of a leading GCC retailer is incredibly rewarding for the students and everyone associated with DIDI and the UAE’s dynamic design scene.”


Posted by : Dubai PR Network Editorial Team
Viewed 6478 times
PR Category : Real Estate & Retail
Posted on : Thursday, March 5, 2020  9:04:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Siemens Signs 10-year Lease Agreement to Base Its Dubai Ope...
Next Story : Majid Al Futtaim Announces New Year New Car Competition Winn...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive... [6326-Views]
HONOR 2020 H1 Business Achievements in International Markets [4022-Views]
Here's Why A Silicone Cleansing Brush Champions Other Cleansing Tools and Techniques [3682-Views]
Get Your No-MakeUp MakeUp Look With Hourglass [3563-Views]
Samsung Launches Galaxy Watch3 and Galaxy Buds Live [3325-Views]
Panasonic Jaguar Racing Head to Berlin for a Lockdown Showdown [3264-Views]
Save up to AED 25,000 on Pre-Owned Lexus Cars with Al-Futtaim Auto Fest [3120-Views]
Safe Start-up of Unit 1 of Barakah Nuclear Energy Plant Successfully Achieved [3026-Views]
Parmigiani Fleurier Tonda 1950 Tourbillon [2993-Views]
Sony Middle East & Africa Announces ‘Ready for PlayStation®5' for current BRAVIA™ TVs [2595-Views]
Introducing the New Omega Constellation Gents' Collection' [2403-Views]
Lacoste Launches the Roland - Garros Eyewear Collection [2390-Views]
UAE Team Emirates Back to Winning Ways [2345-Views]
Pre-Orders for Samsung's Galaxy Note20 and Galaxy Note20 Ultra Now Open in the UAE [2288-Views]
Up to €500,000 to Support the Most Promising Innovators: The Agrofood BIC Accelerator Issu... [2202-Views]
Jafza Sets a New Benchmark With ‘collaboration for Safe and Sustainable Growth' Webinar' [2173-Views]
The Last Few Weeks of Dubai Shopping Mall Group's Summer Promotion [2050-Views]
The Best Just Got Better – Sony Middle East & Africa Announces WH-1000XM4 Industry-Leading... [2034-Views]
Kia Motors Collects Over 2,000 Pairs of Football Boots via UEFA Europa League Trophy Tour ... [2021-Views]
Cebu Pacific Advisory: Suspension of Domestic Passenger Flights to/from Manila – Aug 4 to ... [2005-Views]
Dubai Sports Council and Ski Dubai to Host One of the World's First Snow Sports Competitio... [1972-Views]
Malabar Gold & Diamonds Opens 2 New Showrooms as Part of Its Global Expansion Plan [1870-Views]
New Month, New Goals [1857-Views]
Face Shields Now Required for Cebu Pacific Passengers [1820-Views]
Post-COVID Travel is Set to Become Smarter. Here's How. [1812-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories