Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Maserati Announces Its Plans for The Development and Production of the New Electrified Range
 
Maserati Announces Its Plans for  The Development and Production of the New Electrified Range

Modena, 16 February 2020:  All new Maserati models will be 100% developed, engineered and built in Italy, and will adopt hybrid and battery electric propulsion systems delivering all the innovation and outstanding performance typical of the Brand's DNA. 

Following on from the announcement of testing of the new full electric powerplants to be installed on future Maserati models, the development and production plans for the Trident Brand's electrified range are now presented. 

Maserati’s electrification programme starts this year, and the first hybrid car to be built will be the new Maserati Ghibli.

Production of the new Maserati GranTurismo and GranCabrio, the Brand's first cars to adopt 100% electric solutions, will commence in 2021. 
Maserati has decided to build the GranTurismo and GranCabrio at the Mirafiori production hub, with an investment of 800 million Euros. The latest generation of the GranTurismo and GranCabrio, two iconic cars for the Trident Brand, have totalled more than 40,000 units sold from 2007 to 2019.

During 2020, Mirafiori will be strengthening its position as a world hub dedicated to the electrification and mobility of the future, with a large proportion of its capacity allocated to the production of the Brand's new electrified cars.

However, Maserati's heart is still in Modena, where it has its Headquarters, where the cars in its range are developed and tested, and where the new super sports car is to be built. For Maserati, Modena is the place where extraordinary cars have been produced for over 80 years, all outstanding in their luxury, elegance, style, performance and quality, and which are sold in over 70 markets.

In 2020, the first of the new Modena-built Maserati models will be the super sports car, brimming with technology and evoking the Brand's traditional values. Major modernisation work is in progress on the production line at the Modena plant, partly to accommodate the electric version of the new super sports car. At the same time, work has already started on a paint shop, a completely new addition to the facility.  

Modena is also the home of the Innovation Lab, the heart of the Brand's technological research, development and design. It is at this facility of excellence that all the Maserati models of today and tomorrow are designed. Here, digital processes support the product's development, applying the exclusive Maserati formula which adopts an integrated approach to prioritise the human factor right from the initial phases: customer-focus is incorporated in the world of virtual simulation with an exclusive hardware-software mix. The digital processes supporting product development take place in three major areas: the Static Simulator, the new latest generation Dynamic Simulator featuring DiM (Driver-in-Motion) technology and the “User eXperience” development labs.

Also upcoming is a new Maserati utility vehicle, to be built at Cassino and intended to play a leading role for the Brand, thanks to its innovative technologies. About 800 million Euros will be invested in construction of the new production line, scheduled to begin at the end of the first quarter of 2020. The first pre-production cars are expected to come off the line by 2021. 

As one of the Brand's recent claims puts it, “the music is changing”, and this will be even more apparent in May this year, when past and future will meet to place Maserati firmly on the world stage for the future of mobility.


Posted by : Dubai PR Network Editorial Team
Viewed 4209 times
PR Category : Automobile
Posted on : Sunday, February 16, 2020  11:51:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Kia Motors Unveils Sonet Compact SUV Concept at Delhi Auto E...
Next Story : Aston Martin DBX Makes First Public Appearance in UAE
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Say Goodbye to Acne Breakouts! [13841-Views]
Champion Cleaners - Sanitize Your Home and Keep Your Family Safe [7954-Views]
Celebrate Mother's Day #WithLove [7521-Views]
Caring for Dry Hands After Frequent Washing [7106-Views]
Versus Rue Denoyez VSP1U0319 [6887-Views]
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C Peel Pad! [6533-Views]
We Have Got Everything You Need to Feel Refreshed at Beauty Solutions [6344-Views]
Kristina Fidelskaya Press Release AW2020 [5624-Views]
Longchamp Introduces the Iconic Eyewear Styles [5270-Views]
Mattify Your Life With Foreo's UFO Activated Mask [5228-Views]
Maybelline's Falsies Lash Lift Make Their Way to the GCC [5124-Views]
Chronoswiss Sirius Chronograph Moon Phase' [5002-Views]
At Home Anywhere: Rachael Lynn's Guide to Feeling at Home Wherever Life Takes You [4935-Views]
A CEO Plan for Coronavirus: Actions to Take Now [4904-Views]
New 5G Nokia Smartphone Unveiled as Portfolio Expands – Ensuring a Nokia Phone is the Only... [4648-Views]
Mark the Advent of the Blessed Month of Ramadan With the Islamic Calendar Watch From Parmi... [4599-Views]
Union Coop Signs Contracts worth AED 400 Million Approx. for Ramadan Goods [4526-Views]
Marina Rinaldi Mother's Day Gift Edit [4496-Views]
A More Hygienic Life With Steam Technology [4453-Views]
New in Nightwear [4392-Views]
Ajman Sewerage Cuts Service Fees by Up to 100 Percent [4392-Views]
Boost Your Immune System and Stay Healthy With OAKBERRY Açaí Bowls [4160-Views]
Urgent Emergency Support Requested for Airlines [4118-Views]
Etihad Airways Eases Travel Plans by Introducing Etihad Credit [4093-Views]
GEMS Education Collaborates with IBM to Upskill its UAE Schools in Emerging Technologies [4075-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories