Dubai PR Network, Online Press Release from Dubai and Middle East
 
Furniture & Fixtures(Home, Furniture and Interiors)
Filter PR by
  
Now at IKEA Dubai you can buy with your time. IKEA's latest innovation converts the time you spent travelling to IKEA into currency.
 
Now at IKEA Dubai you can buy with your time. IKEA's latest innovation converts the time you spent travelling to IKEA into currency.
• With ‘Buy With Your Time’ campaign, the time spent going to IKEA can be used to purchase products across the IKEA collection.
 
 
 
Dubai, UAE, 12 February 2020:   Since IKEA stores around the world tend to be located on the outskirts of the cities, people spend a lot of time travelling to their nearest store, treating it more like a destination in itself. 
 
IKEA takes this brand loyalty seriously and in fact, the motivation for opening Dubai’s second store was so that customers living nearer to Jebel Ali would not have as far to travel for their IKEA shopping experience. 
 
In addition to thanking their customers with a brand new store, IKEA wanted to reward them for all the time and effort they have invested over the years getting to IKEA with a novel way of paying for products. 
 
Called “Buy With Your Time”, IKEA changed their product prices into “time currency” prices based on the average Dubai salary*. It meant that customers were able to buy products with all the time they have spent over the years travelling to IKEA. 
 
Thanks to GOOGLE MAPS TIMELINE, a function that records past routes taken, customers were able to show how many minutes they had spent on previous IKEA journeys. This accumulated time was converted into currency to allow customers to spend it on IKEA products.
 
Before the birth of this campaign, we realised two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city centre. We think it’s only right to reward our customers’ efforts by repaying them for the time spent reaching us. It’s our way of helping the Dubai community make the most of every minute.
 
Through this activation, IKEA demonstrated that to be close to your people, you don’t have to be next to them. By simply adapting to their needs, you can delight, reward and earn their continued loyalty. 


Posted by : Dubai PR Network Editorial Team
Viewed 5911 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, February 12, 2020  4:33:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Spring is in the Air at West Elm
Next Story : Heart-Winning Accessories from 2XL Furniture & Home Décor
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C Peel Pad! [14683-Views]
Kristina Fidelskaya Press Release AW2020 [8991-Views]
Maybelline's Falsies Lash Lift Make Their Way to the GCC [8839-Views]
Top 13 Features of the HONOR MagicWatch 2 [5941-Views]
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Prevention Measures [5862-Views]
Slip into style at home with Steve Madden [5356-Views]
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Heritage Sports [5106-Views]
Dubai Health Authority Partners With Twitter to Provide Health Information on COVID-19 [5100-Views]
Realme Set to Launch Its Latest Range of Smartphones in UAE [5057-Views]
HONOR Brings the Brand-New HONOR 9X PRO to Customers in the UAE [5032-Views]
Keeping the Community Safe and Informed on COVID-19 [4837-Views]
Union Coop to Operate 24 Hours With All Goods Available [4660-Views]
Sportmax Leather Trend SS 2020 [4441-Views]
Horological Machine N°10 ‘Bulldog' [4416-Views]
Brighten Up With Marina Rinaldi [4288-Views]
Carrefour Statement – Opening Hours [4288-Views]
Max Mara Bridal 2020 [4233-Views]
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants [4221-Views]
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning [4197-Views]
Deema Ajlani Ramadan Capsule Collection, 2020 [4099-Views]
Perfect Polka Dots [4056-Views]
Chronoswiss Timemaster 150' [3959-Views]
SCCI Provides Online Attestation Services for All Transactions [3849-Views]
The Department of Culture and Tourism – Abu Dhabi Closes All Cultural Sites in the Emirate [3800-Views]
Ralph Lauren Collection Spring / Summer 2020 [3776-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories