Dubai PR Network, Online Press Release from Dubai and Middle East
 
Healthcare(Healthcare & Medicine)
Filter PR by
  
Ministry of Health & Prevention Launches the Awareness Campaign “Beat the Habit…Fight Extra Sugar”Dubai,
 
Ministry of Health & Prevention Launches the Awareness Campaign “Beat the Habit…Fight Extra Sugar”Dubai,

Dubai, United Arab Emirates -  September 04, 2019:   As part of Ma’kom” initiative activities, the Ministry of Health and Prevention (MoHAP) has launched yesterday the second phase of the media awareness campaign “Beat the Habit…Fight Extra Sugar” with an aim of raising the awareness of community members about the health risks associated with the overconsumption of sugar-sweetened beverages or any other sweeteners.

The campaign, which will continue from 3 September to 30 November 2019, with a purpose to enhance the interaction with the individuals through all MOHAP’s “Ma’kom” media channels and social media platforms, in a bid to protect them from the commercials and promotional campaigns which attract the people to buy sweetened beverages.

H.E. Dr. Hussein Abdel Rahman Al-Rand, Undersecretary of the Ministry’s Health Assistant Sector, Health Centers and Clinics, pointed out that the campaign falls under the national initiative “Promoting Healthy Lifestyles in the Society” which aims to stimulate the individuals to adopt healthy lifestyles, eat healthy food, engage in physical activity, quit smoking and build a healthy society. 
He hailed the cabinet resolution in terms of adding the sugar-sweetened beverages or any other sweeteners to the selective tax as of January 2020.

Positive Interaction
Dr. Fadila Mohamed Sherif, Director of MoHAP’s Health Education & Promotion Department, said: “The campaign “Beat the Habit…Fight Extra Sugar” aims at curbing the overconsumption of sugar-sweetened beverages, is a part of the Ma’kom' initiative, which aims to promote the awareness of healthy lifestyles by providing the community with the information and skills needed to adopt healthy lifestyles. The initiative also contributes to creating health-friendly environments that enable individuals to adopt and practice healthy behaviors”.

She went on saying: “Despite the high calories the sugar-sweetened beverages provide, they tend to be low in nutritional value and they might not give the same feeling of satiety, which real food provides. That’s why the WHO recommends adults and children to reduce their daily intake of free sugars to less than 10% of their total energy intake.”

The Campaign and its Impacts on Sugar Intake
Nouf Khamis, Deputy Director of Health Education and Promotion department said: “The sweetened drinks include juices, soft and energy drinks are the world’s most consumed beverages'. The risks associated with these types of drinks are not only confined to obesity, but it also associated with some chronic diseases such as, diabetes, cardiovascular diseases and some types of cancer.”
She added: “Through this campaign, we aim to correct the misconceptions about sweetened drinks and that are free of added sugar and also clarify that the sugar might be hidden in some drinks under various names. We also hope that this campaign would help to reduce the overconsumption of sugar and that the individuals adhere to the safe amounts of sugar intake according to WHO recommendations and guidelines.”  


Posted by : Dubai PR Network Editorial Team
Viewed 9632 times
PR Category : Healthcare & Medicine
Posted on : Wednesday, September 4, 2019  10:04:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Aster Hospital Qusais offers free colon cancer screening
Next Story : Health Promotion Department Launches First Phase of Healthy ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Eid Gifts From The Body Shop [9278-Views]
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the Kingdom of... [4297-Views]
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [3657-Views]
Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era [3079-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2493-Views]
Union Coop Al Barsha – 3 Commercial Center 40% Complete [2394-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2271-Views]
Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Brand New Tech... [2251-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [2214-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2177-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [1968-Views]
Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE [1923-Views]
SALAMA Announces AED 13.65 Million Profit for Q1 2020 [1906-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [1886-Views]
Celebrate EID with Special Offers on HONOR Smartphones [1882-Views]
DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19 [1820-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [1796-Views]
SITA Steps Up Development of a Self-sovereign Identity for Air Travel [1775-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [1767-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [1722-Views]
Airline Debt to Balloon by 28% [1710-Views]
Emirates Post Unveils Modern New Website and Look [1689-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1660-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1615-Views]
du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling Pack [1615-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories