Dubai, United Arab Emirates - 24 July 2019: Michael Kors is pleased to announce a special product capsule in celebration of Qixi, a traditional Chinese festival celebrating romance and love, similar to Western Valentine’s Day.
The capsule features the brand’s Qixi Graffiti print splashed across a wide assortment of ready-to-wear, handbags, footwear, watches and jewelry. Hand-drawn hearts, stars and phrases like “XOXO,” “LOVE” and “KORS” are rendered in brushstrokes of pink, red, black and white. The bold new print nods to the nearly 2,000-year-old romantic Chinese legend on which Qixi is based while providing customers with the unique and graphic street style they love.
2019 QIXI CAMPAIGN STARRING LEO WU AND LAREINA SONG
Michael Kors announced last week that Leo Wu had been named the brand’s first Greater China ambassador, and Lareina Song as its newest China brand ambassador.
The images, shot by world renowned Chinese photographer Kai Z Feng, convey the signature speed, energy and optimism of Michael Kors while highlighting the brand’s Qixi Graffiti print. The print, which was created in celebration of Qixi, features hand-drawn heart and star motifs in graphic red, black and blush pink.
This year’s Qixi capsule includes products across several categories, with the special graffiti print found on handbags, sneakers, slides, outerwear, ready-to-wear, watches and jewelry.