Retail giant leads the industry by launching music library featuring soundtracks from IMAGINE, Dubai’s record-breaking live show
Dubai, United Arab Emirates, 15th July 2019: In a world first, Dubai Festival City Mall has launched its own music library which will be available on multiple music platforms, becoming the only mall globally to offer such a service. The world’s most popular streaming service, Spotify, will be one of the first platforms to offer music fans access to stream songs and albums from IMAGINE, the two-time record-breaking visual and sensory show.
IMAGINE, which plays live every night on the iconic Festival Bay and is free for all visitors, combines lasers, light, fire and water to tell remarkable, emotive stories. The state-of-the-art show seamlessly fuses technology and art and has earned two Guinness World Records for the largest water screen projection and the largest permanent projection mapping.
Each IMAGINE show has an original soundtrack, created with world-class conductors, producers and orchestras. The request to access and stream the soundtrack at any given time was a direct response from customers.
“Customers were watching our shows and asking, ‘I can’t seem to find this song on Spotify’, and we realised there was an important opportunity to connect with our customers through the music of the IMAGINE Show,” said Steven Cleaver, Director of Malls Dubai.
Spotify launched in MENA last year with a full Arabic service, dozens of locally-curated playlists for every mood and moment, and access to a full catalogue of millions of songs, for both free and premium users. The service is available in 13 markets in the MENA region, with a global presence in 79 markets.
“Our focus at Dubai Festival City Mall has always been creating exceptional experiences for our visitors. The launch of our own music library today is a true manifesto of that promise and demonstrates how we are once again leading the industry,” said Timothy Earnest, Group Director, Al-Futtaim Malls.
“This is one of the main reasons we wanted to partner with Spotify as they share our values of being innovators in their space. Launching a music library allows customers to extend the experience long after they have left the mall and we expect to see similar developments across the industry.”
Managing Director MEA, Claudius Boller at Spotify said, “Spotify helps music fans enjoy, discover and share new music from both local and international artists simply and easily. We are delighted to add the IMAGINE music catalogue to our library to enable music fans to relive the experience over and over again.”