Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Arla Foods agrees new brand license for Middle East cheese business with Kraft Heinz
 

Dubai, United Arab Emirates -  04 July  2019:   The agreement gives Arla Foods (“Arla”) the license to use the Kraft® brand for the next 12 years in the Middle East on the cheese portfolio recently acquired by Arla from Mondeléz International.

The markets covered by the license agreement include Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritius, Oman, Palestine, Qatar, Saudi Arabia, Syria, UAE, Yemen and the Seychelles.

“We are pleased to reach this agreement with Kraft Heinz. It secures an important continuation of the business we have acquired, which is also good news for the millions of consumers in the region who know and love the Kraft branded cheese products. Combining the Kraft cheese portfolio with our own Puck® range will make us a leader in the cheese category as we can offer customers and consumers the two strongest cheese brands in the market,” says Executive Vice President of Arla’s international zone, Tim Ørting Jørgensen.

The new royalty-bearing license grants Arla the right to use the Kraft brand on cheese products with the exception of Macaroni & Cheese and packaged food products containing a combination of cheese and other foods such as cheese and crackers.

The terms of the license agreement are not disclosed.

Expanding Arla’s business in the Middle East region

In December 2018, Arla announced an agreement with American multinational confectionery, food, and beverage company Mondeléz International to acquire its processed cheese business in the Middle East region, which is licensed under the Kraft brand. This deal was formally completed on May 28th, when Arla took over the acquired operations.

The acquisition also gave Arla full ownership of a state-of-the-art cheese production site in Bahrain, which provides Arla with the opportunity to further expand the company’s branded cheese production in the region Middle East and North Africa (“MENA”) and to further improve overall efficiency in its supply chain.

The MENA region is one of the key geographical regions in Arla’s strategy, Good Growth 2020.

Since 2010 Arla has more than doubled its sales organically across the MENA region, which is the company’s largest market outside Europe, through strong positions in cheese under the Puck® brand, butter and spreads under the Lurpak® brand as well as milk powder and UHT milk under the Dano® and Arla® brands.

In 2018, Arla’s retail and foodservice revenue in the MENA region reached EUR 560 million.


Posted by : Dubai PR Network Editorial Team
Viewed 3343 times
PR Category : Food Industry
Posted on : Thursday, July 4, 2019  4:07:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Cool Off This Summer With an Exciting Getaway at Le Meridien...
Next Story : “Domino's Pizza opened its third store in Sharjah”
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Festival of Speed Celebrates Aston Martin's Racing History [12054-Views]
T-Race Cycling Tour de France The Watch for Fans of Le Tour [9601-Views]
Ink Your Lips This Summer With Artist Rouge Ink, Make Up for Ever's New Airlightlip Color [8760-Views]
Beauty On The Go with Amphis [6972-Views]
Ermanno Scervino, The Perfume [6167-Views]
Siemens to supply power equipment and services for 840 MW power plant in Iraq [5917-Views]
Tonda 1950 Stone-set range' [5850-Views]
Faces launches Next Generation stores in Mall of the Emirates, Dubai and Riyadh Park, Saud... [5661-Views]
Transform Your Bedroom and Sleep Like a King With Robinsons' Latest Bedlinen Collections F... [5655-Views]
Computer & Power Technology Adds Cisco Collaborate Architecture Award to its List of Accol... [5594-Views]
Contract signed: BMW Group and Daimler AG launch long-term development cooperation for aut... [5453-Views]
Colourful Anniversary Limited anniversary edition now available in new colors [5356-Views]
3 ways to give your hair the power of plants, with 3 new highly concentrated hair masks fr... [5276-Views]
The Network Gets Smarter, Simpler and More Secure with Artificial Intelligence and Machine... [5106-Views]
Dubai Customs discusses means of growth with members of Consultative Council [5026-Views]
Carrefour rewards environmentally-conscious customers on International Plastic Bag Free D... [4557-Views]
Salvatore Ferragamo Presents Minuetto [4484-Views]
Back to School with Marks & Spencer [4355-Views]
Happy Eid with Corum Golden Bridge Round 39 [4209-Views]
DP Haute Joaillerie thématique 2019 – Les Ciels de Chaumet [4124-Views]
Statement Handbags from GUESS [4124-Views]
Parmigiani Fleurier Kalpagraphe Chronometre Titanium [4111-Views]
Dubai-based Blue Ocean Group expands into UK distribution market ahead of Brexit [4032-Views]
Mouawad unveils the Mouawad Dragon Yellow and White Diamond Suite, featuring the largest r... [3904-Views]
The inauguration of codeshare flights between Kuwait and Istanbul-Sabiha Gökçen Airpo... [3764-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories