Dubai, United Arab Emirates - 02 July 2019: Michael Kors is pleased to announce the launch of its new Fall 2019 Michael Kors Collection ad campaign, photographed by the renowned Dutch duo Inez van Lamsweerde and Vinoodh Matadin.
Shot inside a classic New York mansion, the ad campaign featuring model Rianne Van Rompaey tells the story of an effortlessly glamorous woman hanging out in her luxurious digs.
“For Fall, we wanted to capture the eclectic glamour of the runway collection,” says Michael Kors. “The Michael Kors Collection campaign offers an inside peek into the lives of today’s luxury jet setters. The rich layers of private life and romance found in the images complement the mood, chic and drama of our Fall collection.”
Dramatic feather embroidery, sharp herringbone tailoring, show-stopping sequins and dance-inspired prints take center stage against the ornate décor, while the new MKC monogramme embellishes luxe travel bags. Throughout the ad campaign, the juxtaposition of the glamour of the Fall 2019 Michael Kors Collection with Rianne’s nonchalance demonstrates a relaxed, modern and irreverent kind of luxury.
The global campaign will debut in July, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.