Blueair voted by the Superbrands Council UAE and marketing professionals as one of the country’s strongest and trustworthy brands
Dubai, UAE, June 19, 2019: Blueair, a world leader in air purification solutions, today announced that it has been recognised as one of UAE’s strongest and most trusted brands by the Superbrands organisation, an independent authority and arbiter of branding excellence. Blueair was voted as a ‘Superbrand’ by a panel of top UAE business leaders and more than 2,500 senior managers and marketing professionals following a rigorous selection process.
“Blueair believes in clean air for the next-generation - a vision that has been driving us on a journey of air innovation. Our company’s mission is to help as many people as possible, develop the best performing solutions and create the best overall user experience,” said TR Ganesh, General Manager - Middle East and Africa, Blueair.
“Being voted a ‘Superbrand’ from more than 2000 leading brands in the UAE is an endorsement of our quality air purification solutions, clean air initiatives and thought leadership in air innovation. It is also a recognition for our brand based on trust and product performance. Blueair is committed to maintaining the highest standards of quality and excellence for our customers in the region and upholding our reputation as a trusted brand leader globally,” Mr. Ganesh added.
Blueair is known for its innovation and its dedication to health and wellness. The brand’s goal has always been on uncompromised quality and creating healthier environments for consumers. Blueair works hard to exceed industry standards and create products that combine unparalleled performance, technological innovation, and a passion for Swedish design. Never satisfied, the company continually strives to discover smarter clean air solutions with more green design choices.
Every product in Blueair’s portfolio has been designed with the utmost attention to detail. From choice of materials and performance to design and even the finish, Blueair air purifiers are made to fit in the lives of consumers with taste and sensibility. The company offers air purification solutions for various applications and range of price points under the Blueair Classic, Blueair Sense+, Blueair Pro, JOY S and Cabin in-car air purifiers range.
Blueair’s powerful HEPASilent™ technology helps residents breathe easy by removing 99.97% of airborne pollutants down to 0.1 micron in size including dust, viruses, allergens, smoke etc. to improve indoor air quality significantly.
“The purpose of Blueair goes far beyond selling products and services. We have a firm intent to improve the health and well-being of people everywhere and especially in the UAE. That is why we have a program in place to improve access to clean air via sustainably developed products, activities to increase awareness of the importance of clean air, and a community commitment to caring for even the most vulnerable. Blueair remains committed to the residents of UAE in delivering clean air as nature had intended,” Mr. Ganesh concluded.
Over the last two decades, Blueair has won several industry awards and has been endorsed by experts. The Swedish Asthma and Allergy Association, and more recently the Asthma Allergy Nordic, have recommended four of Blueair’s air purifiers - Classic 405, Classic 480i, Classic 605 and Classic 680i - for people with asthma, allergies and respiratory problems. The Superbrands award is another powerful endorsement for Blueair in the UAE.