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Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-First Tech, and Ford Co-Pilot360 as Standard
 
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-First Tech, and Ford Co-Pilot360 as Standard
• Ford steps up the game by introducing first performance-enhanced ST to its SUV lineup with Edge ST 
• Edge ST features superior handling and braking, ST-tuned sport suspension, Sport Mode, new quick-shifting eight-speed transmission, standard all-wheel-drive, and the most powerful V6 engine in its class
• Edge lineup offers more standard driver-assist technology than any other midsize SUV; new segment tech includes Post-Collision Braking, Evasive Steering Assist, Adaptive Cruise Control with Stop-and-Go and Lane Centring 
 
Dubai, United Arab Emirates - 19 June 2019:  Ford has begun introducing the coveted ST brand to its SUV lineup in the UAE with the launch of the all-new Edge ST, building on its ever-growing popularity in the country. 
 
The all-new Edge ST – Ford’s first SUV to be tuned by the Ford Performance team – features the most powerful V6 engine available in its class with a specially tuned 2.7-litre twin-turbocharged EcoBoost® engine pumping out 335 horsepower and 515 Nm of torque. It’s also outfitted for dynamic handling with a quick-shifting eight-speed automatic transmission, standard all-wheel drive with selectable traction control, an available performance brake package, and ST-tuned sport suspension.
 
“The all-new Edge ST is a performance SUV with a track mentality,” said Adriaan Coetzee, Director, Product Marketing, Ford Middle East & Africa. “Bringing a sophisticated driving experience, and a host of new technologies, Edge sets a new standard in SUV excellence that fans will love to experience.”
 
A new Sport Mode allows Edge ST drivers to experience more aggressive throttle response and shifting patterns that hold gears near redline through cornering manoeuvres, sharper engine braking, and a more resonant exhaust tone. Drivers can also manually shift using the steering wheel-mounted SelectShift® paddle shifters while firmly positioned in unique Edge ST seating with additional bolstering.
 
To complement its performance abilities, Edge ST features new front and rear styling, a wide mesh grille for optimal cooling, deep side skirts and dual-exhaust outlets. Unique 21-inch wheels are standard and interior design cues on the steering wheel, seat backs and scuff plates provide a subtle reminder that this five-passenger SUV is something special.
 
For 2019, Edge introduces Ford Co-Pilot360, which bundles popular, advanced driver-assist features previously available only as separate options, as standard. Technologies like Blind Spot Information System, which uses radar to alert drivers of approaching vehicles entering their blind spot by flashing an indicator light, and cross-traffic alert, warning drivers of traffic approaching from the sides when backing out of a parking spot or driveway, are included. Other technologies include pre collision assist with automatic emergency braking, auto high beams, a lane-keeping system and a rearview camera.
 
Standard Ford Co-Pilot360 Assist offers evasive steer assist, providing drivers with steering support to help avoid collisions with a slow or stopped vehicle if a potential accident can’t be mitigated by braking alone. Lane centring technology, which detects lane markings on the road to help keep the vehicle centred, is also available. Lane centring helps keep drivers centred in their lane while adaptive cruise control with stop and go capability is enabled, which allows drivers to set a desired speed and distance between themselves and the vehicle ahead.
 
Dual-stage airbags, side-curtain airbags, rain-sensing wipers, and an innovative active glove box knee airbag, front and rear ultrasonic sensors, 180-degree front camera and Enhanced Active Park Assist are also fitted as standard.
 
Technology for a Connected World
Inside, drivers will find a standard wireless charging pad nestled in the forward media bin, and a standard 12-speaker B&O PLAY™ Premium Audio System by HARMAN specially tuned for Edge.
 
SYNC® with AppLink™, an enhanced voice-recognition communications and entertainment system, is also standard. This system gives users access to their favourite media content, daily appointments, and the ability to search for nearby points of interest, all from the road. SYNC 3, with an eight-inch touchscreen, is standard on Trend, Titanium, and ST models for enhanced in-vehicle experience.
 
A powerfully sophisticated ride
The new Edge, when not boasting the ST badge, comes standard with a 2.0-litre EcoBoost engine that offers more power, more torque and better fuel economy than the outgoing model. The engine produces 250 horsepower and 373 Nm and is mated to a newly designed eight-speed automatic transmission with Auto Start-Stop technology. The system efficiently turns the engine off when the vehicle is stopped and idling, then seamlessly restarts the moment the brake is released.
 
Inside, a redesigned centre console is accentuated by an all-new rotary gearshift dial that frees up space, allows easier access to the wireless charging pad and enhances the vehicle’s modern, sophisticated feel.
 
With a wider grille and freshened fascia that create an athletic, modern appearance, the new Edge maintains the reputation for sophistication it’s carried for more than a decade. Full LED headlamps are standard, LED fog lamps and signature lighting are standard on Trend, Titanium, and ST and a redesigned hood imparts a wider, more planted stance.


Posted by : Dubai PR Network Editorial Team
Viewed 15915 times
PR Category : Automobile
Posted on : Wednesday, June 19, 2019  2:51:00 PM UAE local time (GMT+4)
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