Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Max Mara Resort 2020 Collection
 
Max Mara Resort 2020 Collection

08 June 2019:   In the 30th anniversary year of the fall of the Wall, Max Mara salutes the renaissance of a great city. Berlin is a beacon for art, architecture and design. Alongside restored masterworks by Schinkel, Gropius and van der Rohe, there are ones by the new masters -Foster, Piano, Gehry, Libeskind and Chipperfield.

Max Mara’s approach has always been quasi-architectural, and the Neues Museum resonates with the brand’s design philosophy; a respect for heritage, history and storytelling, coupled with a commitment to modernism. Max Mara is honoured to be the first brand to show in this monumental and evocative space.

The museum contains one of the world’s most precious collections of prehistoric artifacts. There’s a striking modernity and sophistication about some of those things that were beaten out by hand in a time before time was measured. The exquisite precious metal objects from the Bronze Age - including one of the museum’s most dazzling exhibits, a gold leaf ceremonial helmet known as the Berlin Gold Hat- are the inspiration for a series of sculptural bracelets, necklaces and earrings designed in collaboration with jewelry designer Reema Pachachi. And the subtle gleam of ancient metal is also woven into handwoven looking fabrics that provide a foil to Max Mara’s impeccable cashmeres and pristine wools - realized in a characteristically sandy palette.

Berlin’s heroes and heroines are Max Mara’s too; in particular Marlene Dietrich, natürlich, and David Bowie, who lived here in one of his most creative periods. Both left an indelible mark on the city. Though they never met, they were mutually fascinated and co-starred in David Hemings’ 1978 Weimar period drama “Just a Gigolo”. Enigmatic, virtuosos of self-image, Bowie and Dietrich shared a penchant for sharp shouldered suits, wide legged trousers and tightly belted trench coats. All three classics appear in the collection -with neo-primitive raw-edged fringes that hark back to the museum’s collection.

Max Mara’s ‘Berlin coat’ is an homage to the city. Immaculate white, strictly tailored, its shoulders emphasized by embroidered flowers - an homage to the exquisite porcelain of Meissen, the epitome of German craftsmanship. It draws together the threads of a collection that combines design, history and emotion.

Prof. Dr. Matthias Wemhoff, Director of the Museum of Prehistory and Early History (Neues Museum) in Berlin says: 'The Neues Museum is proud to be partnering with Max Mara on the occasion of its Resort 2020 Show, which is inspired by the city of Berlin and held in the momentous celebration of 30 Years Fall of the Berlin Wall. Also the fact that Max Mara itself is strongly dedicated to making art available to the public and demonstrating outstanding support for the arts and young artists internationally, honours us to stage Max Mara’s Resort collection, which will mark another cultural highlight for this building. We are looking forward to have this iconic Italian fashion brand presenting its Resort collection for the first time in Germany in the Neues Museum.“
 

 

 

 

 



Posted by : Dubai PR Network Editorial Team
Viewed 11864 times
PR Category : Fashion
Posted on : Saturday, June 8, 2019  11:37:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Jennifer Lopez in Ralph Lauren
Next Story : Marks & Spencer unveils its award-winning Modest collection ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition At Exclusi... [14359-Views]
Ferragramo Cuir [14256-Views]
Heritage Corum Lab 01 Collection [11450-Views]
3 Essential Styles You Can't Go Without This Summer' [11084-Views]
SPORT TECH 40 MM' [11029-Views]
'Rado Captain Cook Automatic Limited Edition with Travel Case' [10638-Views]
Schneider Electric Improves Flexibility & Energy Savings with Extended Line of PowerLogic ... [7729-Views]
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom [6734-Views]
Restoration by Parmigiani Fleurier [6472-Views]
Ralph Lauren Presented with an Honorary UK Knighthood [6393-Views]
Hamilton present Ventura collection [6283-Views]
DarkMatter Group Calls for Improved Vigilance as UAE's Cyber-threat Landscape Reaches Crit... [6252-Views]
Forcepoint X-Labs Reveals How Cognitive Bias Leads to Reasoning Errors in Cybersecurity [6246-Views]
58 Days of Summer Fun Begin at Modhesh World on Friday [6076-Views]
Extensive range of exclusive M Performance Parts further enhance the BMW M8 Coupé and Conv... [6002-Views]
Introducing the MK Beach Club Pieces [5984-Views]
Absolute New York – Makeup for the Unique and Modern [5923-Views]
Eberhard & Co. Alfa Romeo Limited Edition' [5874-Views]
La Grande Vie by Corum [5740-Views]
M Performance Parts for the all-new BMW X3 M and BMW X4 M [5661-Views]
Add a touch of gold to your skincare regimen for glowing results [5545-Views]
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-First Tech,... [5460-Views]
Reduce Your Wrinkles Night After Night! [5264-Views]
Innovation for a Better Planet [5081-Views]
The Hottest Summer Beauty Picks of 2019 [4984-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories