Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Sensory Steering Wheel Keeps Your Eyes on the Road
 
Sensory Steering Wheel Keeps Your Eyes on the Road
● Jaguar Land Rover researches rapid heating and cooling of the steering wheel for use with turn-by-turn navigation
● ‘Sensory steering wheel’ helps reduce driver distraction by keeping eyes on the road
● Drivers not paying attention is a major contributor to road accidents
● Thermal changes could also be used to warn of approaching junctions and roads with poor visibility
 
 
Wednesday, 29 May 2019, Dubai, United Arab Emirates:   A steering wheel developed by Jaguar Land Rover could help keep drivers’ eyes on the road – by using heat to tell drivers when to turn left or right.
 
The research, in partnership with Glasgow University, has created a ‘sensory steering wheel’, parts of which can be quickly heated and cooled to inform drivers where to turn, when to change lane or to warn of an approaching junction. This could be particularly useful when visibility is reduced through poor weather or the layout of the road.
 
The technology has also been applied to the gear-shift paddles to indicate when hand over from the driver to autonomous control in future self-driving vehicles is complete. 
 
Driver distraction is a major contributor to road accidents around the world and accounts for 10 per cent of all fatal crashes in the USA alone*. Jaguar Land Rover’s research suggests thermal cues could be a way to keep drivers fully focused on the road.
 
The cues work on both sides of the steering wheel, indicating the direction to turn by rapidly warming or cooling one side by a difference of up to 6oC. For comfort a driver could adjust the range of temperature change.
 
Studies have shown** temperature-based instructions could also be used for non-urgent notifications, where vibrations could be deemed unnecessarily attention grabbing, for example as a warning when fuel is running low, or for upcoming events, such as points of interest. Thermal cues can also be used where audio feedback would be deemed too disruptive to cabin conversations or media playback.
 
Alexandros Mouzakitis, Jaguar Land Rover Electrical Research Senior Manager, said: “Safety is a number one priority for Jaguar Land Rover and we are committed to continuously improving our vehicles with the latest technological developments as well as preparing the business for a self-driving future. 
“The ‘sensory steering wheel’ is all part of this vision, with thermal cues able to reduce the amount of time drivers have to take their eyes off the road. 
“Research has shown people readily understand the heating and cooling dynamics to denote directions and the subtlety of temperature change can be perfect for certain feedback that doesn’t require a more intrusive audio or vibration-based cue.”
 
The Jaguar Land Rover-funded research is part of a PhD study undertaken by Patrizia Di Campli San Vito at Glasgow University as part of its Glasgow Interactive Systems Research Section (GIST). 
 
Jaguar and Land Rover models already boast a wide range of sophisticated Advanced Driver Assistance Systems (ADAS) designed to improve driver and vehicle safety, including the new generation Head-Up Display in the Range Rover Velar. The Velar also features capacitive steering wheel controls for common functions that combine with the Interactive Driver Display to help reduce driver distraction.


Posted by : Dubai PR Network Editorial Team
Viewed 13762 times
PR Category : Automobile
Posted on : Wednesday, May 29, 2019  11:49:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Volvo's Car configurator tool now allows for a high degree ...
Next Story : New initiatives introduced by MG Motor to enhance customer s...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive... [6999-Views]
Olay Eyes Hydra Gel [5826-Views]
Maillon De Cartier Watch [4317-Views]
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market [4264-Views]
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more than ever, S... [4260-Views]
Kristina Fidelskaya A/W 2020 Collection “Dream” [4260-Views]
Eid Gifts From The Body Shop [4170-Views]
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Envi... [3993-Views]
Happy Eid with Parmigiani Fleurier Toric Fleur [3801-Views]
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign [3735-Views]
Your at-Home Spa Guide With Skin Republic [3719-Views]
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advanced Image ... [3428-Views]
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the Community [3341-Views]
UAE Banks Among Top Performing in GCC, KPMG Report Finds [2972-Views]
Dubai Customs: Strategic Plan to Curb Corona [2899-Views]
Etihad Guest Rewards Members While Staying Home [2698-Views]
Denim Culture [2644-Views]
Etihad Holidays to Be Operated by Dnata Travel Group In the UK [2456-Views]
Mohap Hails Family Doctors' Efforts in Countering Covid-19 Crisis [2427-Views]
Pure Health Launches Covid-19 Field Laboratory at Sharjah Expo Centre [2374-Views]
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate [2341-Views]
Lenovo's Tech Gift Guide [2321-Views]
First Range Rover Made Under Social Distancing Measures Comes Off Jaguar Land Rover's Sol... [2247-Views]
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the Kingdom of... [2177-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game [2157-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories