Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  
Instagram launches #MonthOfGood Movement and first ever Ramadan camera effect
 

05 May 2019, Dubai, UAE: In keeping with the spirit of Ramadan, Instagram is launching its first ever Ramadan campaign – #MonthOfGood – calling on the global community to celebrate and share kindness on its platform.  To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect “Lantern”, to encourage members of the Instagram community to share their Ramadan celebrations and acts of kindness in a fun and creative way.

An act of kindness can be something as simple as posting positive comments on friends’ or colleagues’ social channels, to thanking friends and family for iftar or sohoor; to volunteering within your community and sharing it as an example to others to be kind and do good.

The camera effect, “Lantern” features subtle bokeh and crescent shapes inspired by the ornamental arabesque design style. The shapes and textures used are traditionally associated with Ramadan. The effect is multi-layered and people can tap the screen to move to a traditional crescent design effect and then the option of English or Arabic Ramadan greetings.

Instagram has also revealed new data showing how Instagram is a key place for people to come and share their celebrations and acts of kindness during the Holy Month. Last year between 16 May 2018 and 14 June 2018, the first and last days of Ramadan, there were over 15m feed posts about Ramadan.

In countries where Ramadan is a key celebration, words associated with kindness and good deeds, such as charity, donating and generosity increased significantly during the holy month in 2018:

  • In UAE, posts containing the words “donate” or “donation” increased by 97%

This year, building on this behaviour, Instagram is asking its followers to share their moments of kindness and celebration, using the new camera effect and tagging their content with the #MonthOfGood.

Commenting on the launch of the campaign and camera effect, Samer Jamal, Strategic Partner Manager, MENA at Instagram said,

“Instagram is a diverse, global community and Ramadan is one of the biggest cultural moments celebrated on the platform. Our data shows that Ramadan is a time when people come to Instagram to share their moments of kindness and good deeds – with words associated with charity increasing significantly.”

“Kindness does not have to be a grand gesture. In fact, small and unexpected acts can have a huge impact on someone’s day. That’s why we’re delighted to launch #MonthOfGood and our first ever Ramadan camera effect, so that people on Instagram have a fun and creative way to express their good deeds and celebrations this Holy Month. We can’t wait to be inspired by the acts of kindness – big and small – shared by the Instagram community this Ramadan.”


Posted by : Dubai PR Network Editorial Team
Viewed 7247 times
PR Category : Entertainment
Posted on : Sunday, May 5, 2019  5:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : #Ramadan 2019 on Twitter
Next Story : “SHARED by Facebook” – the first Ramadan hub for local insig...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Parmigiani Fleurier Launches New Tonda Reine De Mai [5929-Views]
Pasha de Cartier - ITW w/Ambassadors [3522-Views]
World Gold Council and its Members Highlight Commitment to Sustainable Development Goals ... [3374-Views]
Kantar to Launch the First BrandZ Top 30 Most Valuable Emirati and Saudi Brands [3276-Views]
Iba Cosmetics Launches in the Middle East [3231-Views]
WTTC Launches New Report on the Future of Travel & Tourism in a Post-COVID World [3198-Views]
Danube Home Launches Its All New “My Garden 2021” E-Catalogue! [3104-Views]
WCU: Saudis Talk Up Oil; Strong Grain Momentum Continues [3075-Views]
Be Flawless Trend Edition by essence #MinaXessence [2653-Views]
Dubai Health Authority and Dubai Healthcare City Authority Sign MoU to Strengthen Partners... [2616-Views]
Parmigiani Fleurier's New Tonda GT Line' [2440-Views]
Back With a Bang: IMAGINE Returns to Dubai Festival City Mall's Festival Bay [2300-Views]
Dubai Festival City Mall Launches 2nd Edition of Dubai Home Festival [2271-Views]
Emirates SkyCargo Signs Humanitarian Logistics MoU with International Humanitarian City [2218-Views]
Aspiring Novelists Take Note: The Emirates Litfest Writing Prize is Now Open for 2021 [2214-Views]
5 Simple Ways to Amp Up Your Denim Game for Under AED 100 [2206-Views]
Etihad Airways Celebrates Its Pledge To the Kingdom of Saudi Arabia on Their 90th National... [2144-Views]
Ras Al Khaimah International Airport Has Secured the Repatriation of 53,000 Indian Citizen... [2136-Views]
Homegrown Concept NÜWATER – The UAE's First Alternative to Plastic Bottled Water [2087-Views]
New-in Comfy and Trendy Maternity Pieces from Mummyista [2029-Views]
Dubai Culture Reveals Children's Wishes in ‘My Library & Expo' Time Capsule [1931-Views]
Range Rover Velar Electrifies With Plug-in Hybrid and State-of-the-Art Infotainment [1923-Views]
Sony World Photography Awards 2021 Judges and New Competition Categories Announced [1915-Views]
IBM Research to Radically Accelerate Materials Discovery in 5 Key Areas [1804-Views]
Lipton and Peace One Day Join Forces in Global Partnership for International Day of Peace ... [1800-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories