Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
IKEA Collection Launch | TÄNKVÄRD
 
IKEA Collection Launch | TÄNKVÄRD

 Dubai, United Arab Emirates - April 11, 2019:  MATER IAL-ISM Material-ism is celebrating nature’s finest textures and materials.

MATERIAL-ISM is rattan: tactile, sustainable, durable and beautiful. 

MATERIAL-ISM is about the textiles you want to have close to your skin. 

MATERIAL-ISM is pure linen. Linen to sleep and dream in, linen to rest your head on, linen to dress your bed. 

MATERIAL-ISM is the perfect linen-cotton jacquard kimono. 

MATERIAL-ISM is a big, generous, toss-everything-in bag made with jute, a renewable material—and one of nature’s strongest plant fibres.

MATERIAL-ISM is blue and subtle beige. 

MATERIAL-ISM is about bringing beauty and calm to your home. 

MATERIAL-ISM is in between Scandinavia and the East. It’s in between rooms. In between bed and breakfast, dreams and reality, sunset and sunrise. It’s in between home and away. And it’s in between vanity and practicality, too.

MATERIAL-ISM is long-lasting, sustainable style that ages beautifully. 

MATERIAL-ISM is TÄNKVÄRD. A new IKEA collection made from natural fibres and materials for a softer, more tactile every day and night.

SUSTAINABLE, TOUCHABLE TÄNKVÄRD

TÄNKVÄRD is a collection all about easy living with a warm,
breezy feel in the bedroom and bathroom. TÄNKVÄRD is not a
beach or holiday collection, but the pieces, made from natural
material and fibres, evoke that effortless, casual feeling.

It includes furniture as well as textiles and home accessories.

All the furniture pieces are made of rattan, and are all light and
easy to move around the home, meeting many different needs
in different rooms, no matter what the situation. Textiles in linen
and better cotton—bed linens, towels, throws, pillows, a lamp,
a rug and a kimono—have a high “touch and feel factor”.

Other products, including bags and baskets, are woven from durable
jute or sea grass.

Tactility is the focus of TÄNKVÄRD.

TÄNKVÄRD is Material-ism.
“This collection is all about self-care: embracing
what is calming, pleasing, relaxing. It’s about
going back to basic human needs.”


CHRYSTAL-CLEAR
As refreshing as a sip of cool water, the crystal-clear glass carafe has a friendly, pleasing weight in your hand. Its soft shape is a calm presence on the bedside table, where it’s easy to reach for in the night. 

“I really like the kimono, partly because I come from a fashion background, and partly because it’s just an attractive piece. It’s a new type of product for IKEA—a garment that you wear— and it’s also connected to the home, especially the bed and bathroom. It comes in two sizes,medium and large.”


LET RATTAN SUSTAIN YOU
A place for rest. A place for slipping off your shoes as you settle into home. A place that represents calm and ease. Flexible, sturdy rattan gives this bench a sense of freshness, with a smooth, touchable texture. Rattan is one of nature’s most sustainable materials; let it sustain you, too.

“It’s when the textiles and colours are combined that the collection truly comes together.”

AIRY DREAMY
Soft, pure linen and cotton: it’s what you want close to your skin as you
dream, as you wake, as you go about your everyday. In soft shades of indigo and white, borrowed from sea and sky, TÄNKVÄRD textiles whisper “come and feel me.”


“I think the TÄNKVÄRD textiles whisper “come and feel me.” We wanted to create something that people can form an emotional connection with, something that will make them feel homey and warm, now and for years to come.”

THE ANYTHING STORAGE
The friendly slouch of these baskets makes them irresistible everyday objects. Use the smaller ones to store objects you want to keep close at hand, from chargers to keys to hairbrushes. The larger one can hold your linens, go to the market or—why not?—pack up a picnic for a perfect beach day.

“I designed a piece that’s technically a room divider, but there are actually plenty of other ways to use it. My own name for this piece was “open wardrobe”. There’s something about how you can hang your clothes on it in an easy, casual way that feels very right with the whole atmosphere of the TÄNKVÄRD collection.”

LIGHTWEIGHT RATTAN
Rattan is durable, yet light—and each piece of TÄNKVÄRD furniture is meant
to be moved to different rooms for different needs, whenever and wherever
you need them.

“I love the towel, because it symbolises an easy, carefree beach life. You take a swim, dry off quickly, then fold up your light towel and take off.”

MOVEABLE BEAUTY
Lean it anywhere. Drape it with towels. Or lightweight blankets. Or your
clothes. The rattan towel rack is elegant on its own, but most beautiful whenit’s being used.


Posted by : Dubai PR Network Editorial Team
Viewed 12810 times
PR Category : Fashion
Posted on : Thursday, April 11, 2019  5:32:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : GUESS Partners with Model Roz To Unveil Its Beautiful New Ra...
Next Story : Modesty meets festive spirit in Diva Abaya's Ramadan collect...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self [17031-Views]
Mouawad Announces New Partnership With the Miss Universe Organization [10748-Views]
Ralph Lauren Introduces Ralph's Club for New York Fashion Week [9431-Views]
Introducing the new Baby Bio Organic Range from Corine de Farme [9321-Views]
Chronoswiss adds beauty in blue to Sirius Chronograph Moon Phase collection [8473-Views]
Expect more from your concealer, why settle for less! [7027-Views]
Ncef-reverse Eyes – Filorga's New Ground Breaking Eye Care! [6881-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection'' [6496-Views]
Admiral Legend 42 Icon ahead [6417-Views]
Roberto Cavalli's exclusive new duo of fragrances [6411-Views]
UAE Welcomes Energy Industry's Thought Leaders at World's Most Influential Energy Event [6124-Views]
La Roche-posay Presents an Incomparable Skincare Experience With ‘My Skin Track UV;' the W... [6057-Views]
Tag Heuer Launches First Ever Emerald Green Dial Aquaracer (for Men & Women) in the UAE [5990-Views]
ENEC to showcase economic, social and environmental benefits of nuclear energy at World En... [5893-Views]
World's First Cartridge-Free Laser Printer Now Available in the UAE [5539-Views]
Ferrari 812 GTS: the V12 spider returns [5362-Views]
Corum Golden Bridge Round 39 for elegant lady [5087-Views]
A Journey of Belief: Caroline Leon goes the extra mile with DHL as she attempts to climb h... [5075-Views]
The Ferrari F8 Spider: the evolution of the species [5002-Views]
Sony Middle East and Africa launches the new king of full frame mirrorless cameras – Alpha... [4874-Views]
Tabreed demonstrates commitment to enhancing energy efficiency with ISO 50001 certificatio... [4801-Views]
Samsung Galaxy Fold Now Available [4734-Views]
Tissot Carson Automatic Urban vitality [4660-Views]
Trade Up Your Old Device For the Next Level Power Galaxy Note10 [4416-Views]
Lenovo Launches New Devices: Offering Smarter Technology for All [4349-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories