Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
Caparol Paints rebrands packaging on a ‘go green' drive
 
Caparol Paints rebrands packaging on a ‘go green' drive

The leading German paint manufacturer unveils green buckets, made of recyclable food grade plastic to reduce the burden on environment.

Dubai, UAE, April 11, 2019:  Caparol Paints, a global provider of German paints and coating solutions, has announced the rebranding of its product packaging with new green buckets. With a ‘Go Green’ motto, the new look-and-feel of Caparol products is a significant improvement over the old packaging. 

This initiative falls in line with the UAE Vision 2021 National Agenda, which aims at sustainable infrastructure development in the country. This rebranding marks Caparol’s commitment to join hands for protecting the environmental interests of residents, businesses and organisations. Caparol takes the responsibility to find a balance through economy, environmental compatibility and quality of life. This includes protection of the environment, efficient use of resources and creation of a comfortable living environment for the people.

Commenting on the rebranding, Mr. Mowaffaq Balish, Commercial Director ME at Caparol Paints, said, “We are proud to announce the rebranding of our product packaging with a ‘go green’ motto. With this, we aim at playing a key role in initiatives, which define and accelerate the growth of sustainable development. We care for the environment and believe in ecological advanced development while preserving the environment.”

“Sustainability is our responsibility and the prime reason for us to strategically rebrand all Caparol packaging into ‘green’. This also outlines a framework for building a responsibility and conscious infrastructure that applies a living system view to the business and inspires all our stakeholders and customers to follow a path of sustainable development,” he added. 

“Our plan with the rebranding is to promote a healthy living through our wide range of eco-friendly products with low emissions and free from all harmful elements. The colour ‘green’ stands for purity, balance, nature, vitality, growth, health and rebirth. This attitude of sustainability and healthy living has always been part of our corporate philosophy and we are happy to encourage such initiatives to put the region on a sustainable path,” Balish elaborated. 

“We expect our customers appreciating the change. The new package design will provide them with a fresh, consistent look for all Caparol products that will be easily recognized and distinguished from competing products. Caparol solicited input from local markets around the region to aid in the development of the eco-friendly design ensuring broad acceptance and appeal,” he added.  

Caparol is a ‘responsible business’ partner for millions of customers around the world for more than a century, with a social commitment to create a sustainable future. Caparol Paints offers a comprehensive product range, attention to detail, years of tradition and sustainability that determine its core values. The development of every single product at Caparol adopts years of tradition and values. The products are developed by Caparol’s technical experts based on extensive research into everything consumers want. 


Posted by : Dubai PR Network Editorial Team
Viewed 6564 times
PR Category : Home, Furniture and Interiors
Posted on : Thursday, April 11, 2019  3:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Beauty in Its Purest Form: GROHE Launches New Ceramic and Ba...
Next Story : Record year – GROHE receives 63 design awards
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Police Is the Official Eyewear in Sony Pictures' “men in Black™: International” [8278-Views]
Discover the irresistible La Yuqawam Pour Femme Fragrance [6716-Views]
Michael Kors Celebrates Old Bond Street Townhouse With a Series of Events [6704-Views]
Make their Eid special this year with these perfect gifts! [5764-Views]
An essential guide to buying fragrance [5630-Views]
Eid Gift Guide Options [5405-Views]
Flormar's Three Beauty Essentials for Ramadan Nights [5142-Views]
SPF Must Haves – for everyday sun exposure! [5045-Views]
Gift your loved ones a fragrance to remember this Eid by Rasasi Perfumes [4984-Views]
Rado True Thinline My Bird Limited Edition' [4929-Views]
TAG Heuer launches 2 special editions to commemorate Indy 500 race - Carrera and Formula 1 [4715-Views]
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection' [4679-Views]
Tissot Chrono XL NBA Collector' [4624-Views]
6,000 worshippers prayed with Sheikh Saad bin Said Al-Ghamdi at Grand Mosque of Rashidiya ... [4459-Views]
Chronoswiss Flying Regulator Night and Day Limited Edition [4416-Views]
Carl F. Bucherer celebrates premiere of John Wick: Chapter 3 – Parabellum in New Yo... [4264-Views]
MOUAWAD: Wedding Sets 2019 [4197-Views]
First Five Cities Revealed for New Call of Duty Esports League [4124-Views]
HONOR Has Got You Covered This Eid With Multiple Gifting Options [4105-Views]
Dubai Customs discusses more cooperation with vegetable and fruit sector [4038-Views]
Longchamp Eyewear Introduces a New Sunglass Style Featuring the Brand's Signature Stripe ... [3995-Views]
V-Circle / Logomania Edition & Greca Edition [3953-Views]
Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner [3867-Views]
The Ultimate Eid Gift Guide [3776-Views]
Karl Lagerfeld and Puma Introduce Two Special-Edition Sneakers [3776-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories