Dubai PR Network, Online Press Release from Dubai and Middle East
 
Business, Banking and Investments(Banking & Investments)
Filter PR by
  
Teads Reports Banner Year, Announces $430 Million in Revenue Driven by Adoption of Its Full-funnel Advertising Solutions, the Company Registered 35% Top Line Growth Yoy
 

Dubai, UAE, April 02, 2019:   Teads, The Global Media Platform, today announced record results for 2018, reporting a revenue of $430 million and 35%organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally according to comScore, and 87 million users in the MENA region. 

“There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We’re excited that both advertisers and publishers have partnered with Teads as a trusted and powerful alternative.” said Pierre Chappaz, executive chairman, Teads. “Our massive reach, new strategic partnerships and expanded vision are a testament to the evolution of premium advertising in 2018.”

The Global Media Platform

As The Global Media Platform, in 2018, Teads continued its mission to unite and empower the world’s best publishers. The company renewed 100% of its existing exclusive publisher partnerships and added many new ones including: BBC, VICE, The Economist, O Globo, Nikkei BP, South China Morning Post and Apple News UK, among others. “We’re providing a single access point to the world’s top publishers, with a unique combination of scale and quality for marketers.” said Bertrand Quesada, CEO and co-founder, Teads. “With our Audience Suite, we are also enabling the buy-side to use advanced targeting methodologies without having to sacrifice the quality of environments they are distributing their ads in.”
  
Product diversification & new technology

In 2018, Teads diversified its product offering by scaling viewable display and performance advertising solutions, which, on a combined basis, now represent nearly 20% of the company’s revenue. Teads also saw significant adoption of its Ad Manager, a self serve programmatic interface allowing buyers to access its global premium publisher inventory and transact on completed views with guaranteed viewability (CPCV) as well as vCPM. As the programmatic market evolves, Teads remains committed to bringing new innovations to market to follow the needs of the world’s largest advertisers with integrity, transparency and third-party verification. Teads Ad Manager is currently being used by several of the largest agency holding companies including IPG, DentsuAegis and Havas.

Teads Studio

As Teads has continued to develop media partnerships with top global brands, the creative capabilities of Teads Studio have become a core component of Teads' growth.  From adapting TV assets for a mobile environment to unique format innovations and in-depth creative insights, Teads Studio has been a significant driver of strategic relationships with its brand clients.

'By expanding beyond video with their full-funnel offering, Teads is cementing itself as a key partner for the GroupM agencies and many of our clients. Their focus on high quality media inventory, creative and data is providing great results for our clients.' said Tim Castree, North America CEO, GroupM. 

Company Growth

In 2018, Teads added over 130 net new employees. Teads expanded its global footprint opening strategic locations in Hong-Kong and the Netherlands. The company also bolstered advertising services in MENA via its acquisition of Buzzeff and opened locations in Dubai (Teads Middle East) and Casablanca (Teads North Africa). 


Posted by : Dubai PR Network Editorial Team
Viewed 7716 times
PR Category : Banking & Investments
Posted on : Tuesday, April 2, 2019  2:24:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Tally Solutions to host latest edition of SMB Pulse in Dubai...
Next Story : VFS Global successfully attains the prestigious PCMM Level 5...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
AIGNER - Mother's Day [12560-Views]
Why User Experience is Essential for Travel Business Growth? [9882-Views]
Step Up Your Skincare Game with Rodial's New Pink Diamond Products [7454-Views]
Foreo Reveals Red Carpet Secrets for Fresh & Glowing Skin [6167-Views]
Tissot T-Wave Bicolour Glamour always! [5783-Views]
Hot SS20 New Launches From Rodial For Your Make-Up Kit [5758-Views]
ASICS Spring / Summer 2020 Collection [5697-Views]
Dubai Customs Launches Official Page on Linkedin [5527-Views]
COLOR WOW Launches EXTRA Mist-ical Shine Spray [5356-Views]
Foreo Set to Break the Beauty Stratosphere According to Experts [5331-Views]
Mother's Day Gift Guide 2020 [5051-Views]
Offering a Better Insight Than Stocks [4819-Views]
Kuwait Lands UAE Aquabikes Pro' Victory as Hammadi Secures Double Title Success [4673-Views]
Jaguar Land Rover on Tour Sheikh Hamdan's Falcons Dominate Hurr Category in Fakhr Al Ajyal... [4300-Views]
Race Day Edit [4233-Views]
St Valentine's Day' [4197-Views]
Max Mara Valentines Special [4044-Views]
Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Le... [3989-Views]
Best Gifting Picks for Him & Her This Valentine's Day From Grand Optics! [3989-Views]
Ortendahl Makes Team Abu Dhabi Debut in Kuwait as Al Mulla Launches Bid for Third World T... [3983-Views]
HONOR Launches the Iconic Glass Designed HONOR 20 in the UAE [3928-Views]
Dina Akesbi joins Clio Beauty on the Professional Beauty GCC Mainstage on 18th Feb! [3843-Views]
Cisco Accelerates Applications in a Hybrid Multicloud World [3800-Views]
Kingdom of Saudi Arabia Leads with World's First National Hyperloop Study, in Partnership ... [3727-Views]
NYU Abu Dhabi Researchers Design Proteins That Can Be Utilized to Combat Alzheimer's Disea... [3721-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories