Dubai PR Network, Online Press Release from Dubai and Middle East
 
(Travel & Tourism)
Filter PR by
  
Dubai Tourism Waives Requirement for Industry Stakeholders to Register Their Public Relations Officers When Carrying Out Transactions
 
  • Permits and approvals can now be obtained online via Dubai Tourism portal
  • Cancellation of PRO card is part of ongoing efforts to ease business processes across the city
  • New deregulations will contribute to Smart Government initiative and Dubai Paperless Strategy
DUBAI, United Arab Emirates, 27 January 2019:   Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has waived a mandatory requirement for hotel establishments, tourism companies and event organisers to obtain a Public Relations Officer (PRO) card prior to conducting industry transactions such as requests for permits and approvals for a range of tourism and travel-related activities and services. Following this deregulation measure, hotels and tourism companies including travel agents, tour operators and event management businesses can now submit requests and applications online via the Dubai Tourism portal, saving time and reducing operating costs.
 
Previously, based on an Executive Council of Dubai Resolution of 2012, companies in the tourism industry were required to register their official representatives with Dubai Tourism and obtain a Public Relations Officer (PRO) card for all transactions. Tourism and travel service providers were charged AED1,000 per PRO card which was subject to an annual renewal fee, with penalties imposed on companies that violated the provision.
 
Commenting on the regulatory exemption, Khalid Bin Touq, Executive Director, Tourism Activities and Classifications Sector, Dubai Tourism, said: “The cancellation of this precondition for conducting official transactions is in keeping with the vision of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into a fully-fledged smart city and the 'Dubai Paperless Strategy’ launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai. The latest deregulation steps taken by Dubai Tourism form part of the ongoing efforts to eliminate barriers to entry and growth for SMEs and start-ups, and reflects our commitment to bringing relief to small businesses and entrepreneurs by minimising red tape and introducing hassle-free processes. The enhancements will also help create stronger synergies with our network of stakeholders by providing them with yet another incentive to boost performance, as we work closely together to achieve the goals of the 2022-2025 tourism strategy.”
 
The new measure follows the recent cancellation of a regulatory prerequisite that required tourism-related service providers to furnish a bank guarantee to Dubai Tourism prior to obtaining a trade license from the Department of Economic Development. Separately, Dubai Tourism had introduced three proposals to support the government’s economic stimulus programme aimed at making it easier to operate and grow a business in Dubai including attracting more transit passengers to visit the emirate, introducing the time share concept to increase the appeal to families and to encourage more luxury yachts to visit Dubai’s waters.


Posted by : Dubai PR Network Editorial Team
Viewed 8028 times
PR Category : Travel & Tourism
Posted on : Sunday, January 27, 2019  1:56:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : WTM London 2018 Facilitates a Record £3.4 Billion in Travel ...
Next Story : The Department of Culture and Tourism – Abu Dhabi Signs MoU ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [6740-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6612-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [5746-Views]
Think LUNETTE for an earth-friendly period [5466-Views]
ACE launches its new and inspirational Outdoor collection [4435-Views]
Chain Reaction [4392-Views]
Dress for Diwali With the Rack by Kachins [4349-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4294-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4111-Views]
Handbags and Gladrags [4032-Views]
Sandro Launches Evening Capsule Collection [4026-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [3995-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [3959-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [3880-Views]
Celebrate guilt-free shopping to your fullest! [3849-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [3843-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3806-Views]
Peugeot Boxer 4x4 Concept Revealed [3672-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3672-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3654-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3593-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3587-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3575-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3562-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3520-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories