Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Rolls-Royce Motor Cars Achieves Historic Business Record
 
Rolls-Royce Motor Cars Achieves Historic Business Record
  • Annual sales of 4,107 are the highest in the marque’s 115-year history
  • Year-on-year sales growth in all regions; the Americas remains largest market
  • Rolls-Royce Motor Cars continues to generate a meaningful financial contribution to its shareholder, the BMW Group 
  • Buoyant demand for all model families, with Phantom a major growth driver 
  • Record levels of Bespoke commissions establishes Rolls-Royce as a true Luxury House
  • Cullinan garners stellar headlines worldwide following a highly successful launch. First few Cullinans delivered to customers in time for Christmas
  • Cullinan advance orders running well into the second half of 2019
  • 200 new jobs take total Rolls-Royce workforce past 2,000 for the first time
  • Highest-ever intake on Apprenticeship Programme
  • Exceptional growth in annual sales across the Middle East and Africa region in 2018 
  • The Middle East remains the strongest global market for Bespoke Rolls-Royce models
January 10, 2019:  Rolls-Royce Motor Cars has achieved the highest annual sales in the marque’s 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018, and continues to generate a positive contribution to its shareholder, the BMW Group. In a year of multiple records, the world’s foremost Luxury House also enjoyed unprecedented demand for its Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to great international acclaim. 
 
Reflecting on the company’s performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”
 
Worldwide sales growth
 
The Americas remained the company’s largest market in 2018. Sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver, flanked by the very contemporary and seductive Wraith and Dawn models. 
 
Bespoke: the pure essence of luxury
 
Rolls-Royce is Bespoke. The freedom to choose, create and commission beautiful objects is one of life’s great pleasures and Rolls-Royce is, by far, the world’s leading manufacturer in this regard. Through its Bespoke capabilities, Rolls-Royce offers customers near-limitless opportunities to bring their own personal vision to their motor car, reinforcing the marque’s position as the world’s leading Luxury House. In 2018, Rolls-Royce’s specialist craftspeople delivered some of the most ambitious customer commissions ever undertaken at Goodwood, taking Bespoke design, engineering, materials and methods to new heights of technical and aesthetic brilliance. 
 
Cullinan: a worldwide sensation
 
Rolls-Royce Cullinan has completely redefined the luxury SUV. The new model received an ecstatic reception from the world’s media at its launch. The very first few cars were delivered to customers in time for Christmas and the forward order book is filling well into the second half of 2019. 
 
Continued growth
 
To meet growing worldwide demand for its products, Rolls-Royce Motor Cars employed 200 new associates, mainly in skilled manufacturing roles, during 2018. These new appointments mean the total workforce at the Home of Rolls-Royce now exceeds 2,000 people for the first time since the plant opened in 2003. 
 
The year also saw a record intake of 23 new entrants to the company’s highly successful Apprenticeship Programme. Since its launch in 2006, more than 100 candidates have completed the remarkable transition from total beginner to confident, highly-skilled specialist: most are still with the company, many in senior technical and supervisory roles.  
 
The single-line manufacturing system at Goodwood, installed in 2017, proved completely successful in its first full year of operations. This year saw further refinements to manufacturing facilities, equipment and processes to maximise efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers. 
 


Posted by : Dubai PR Network Editorial Team
Viewed 23180 times
PR Category : Automobile
Posted on : Thursday, January 10, 2019  3:11:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : 2020 Cadillac XT6 Makes Global Debut
Next Story : Cadillac announces Middle East arrival of the 2019 ATS model
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Tonda 1950 Stone-set range' [12194-Views]
Parmigiani Fleurier Kalpagraphe Chronometre Titanium [11328-Views]
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloché dial [7979-Views]
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Premier Motor... [7564-Views]
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone [7338-Views]
Salvatore Ferragamo Timepieces – Summer 2019 Collection [7113-Views]
Sports Collection - Autumn Winter 2019 [7094-Views]
Picnic Indoors This Summer with Marks & Spencer [6246-Views]
Kitchen Hacks: 8 Clever Ways to Smart Storing [6002-Views]
The Perfect Shave Kit for your Summer Travels [5996-Views]
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July [5624-Views]
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July [5551-Views]
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Technology an... [5350-Views]
Summer Skin Rituals with SUKIN [5350-Views]
Peugeot announces sizzling summer offers [4721-Views]
Union Coop Reports 20% Growth in Net Profit for the First half of 2019 [4258-Views]
Summer-ready BABY-G G-Lide BAX-100 makes splash this hot season [4160-Views]
Purificacion Garcia Introduces the Women's FW19 Collection [3922-Views]
Ras Al Khaimah and Singapore to Discuss the Bilateral Cooperation' [3843-Views]
The Car That Responds to Your Mood: New Jaguar Land Rover Tech Helps Reduce Stress [3611-Views]
OMEGA's role in competitive swimming [3605-Views]
Automation Anywhere Expands into the Middle East with the Opening of Regional Headquarters... [3562-Views]
Lg's Front-loader With New Ai Dd Brings Optimized Washing to the Middle East and Africa [3392-Views]
Philipsen and Kristoff Claim Top 10 Spots for Uae Team Emirates in Stage 7 Sprint Finish [3257-Views]
Get that beautiful hair with Vierro's Oil-Replacement range [3178-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories