Dubai, UAE, January 06, 2019: Dubai-based multidimensional conglomerate Easa Saleh Al Gurg Group (ESAG) inked a new partnership with Petronas Lubricants International (PLI), a wholly-owned subsidiary of Malaysia’s national oil corporation, Petronas, which will see its range of automotive lubricants available in the UAE within the first quarter of 2019.
With the deal, ESAG will distribute the full range of Petronas lubricant products under its Al Gurg Tyres, Batteries and Accessories portfolio. This includes the Petronas Syntium with °CoolTech™ range of motor vehicle lubricants, formulated to fight against excess heat, for optimum engine performance.
'Our vision is always to partner with leading global companies with a strong reputation for integrity, innovation, quality and value. Partnering with PLI brings another dimension to our vast international brand portfolio and brings to the UAE market a whole new range of market-leading lubricants. We look forward to working with PLI as they intend to make strong inroads into the local and regional market,” said ESAG Group CEO Abdulla Al Gurg.
Established in 2008, Petronas Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricant products in more than 90 markets globally. As a long-term title and technical partner to Mercedes-AMG PETRONAS Motorsport, Petronas works closely with the Mercedes team to design fuel, lubricants and functional fluids for the five-time Formula One World Champion team. Its motorsport partnerships, including with the IVECO-De Rooy team in the Dakar Rally, have enabled the company to translate the technology applied in fluids for the track, to flagship products such as Petronas Syntium with CoolTech, Petronas Urania with ViscGuard and Petronas Tutela for vehicles on the road.
PLI Head of Regional Business – Middle East and North Africa, Andreas Deges, said: “We have established a strong global reputation over the last decade and wanted a reliable partner in the region – and ESAG was the obvious choice. PLI is keen to develop a firm foothold in the UAE, as we recognise its importance as a regional hub, and a trendsetting market. With its wide network, reputation, as well as leadership, we are confident ESAG will help secure PLI’s long-term regional market success.”
As one of the UAE’s leading business houses with 27 companies under its umbrella, family-owned ESAG is regional partner to more than 370 international brands and principals. Its portfolio comprises Siemens, Osram, British American Tobacco, Dunlop, Armitage Shanks, Viking Johnson, SieMatic, Danfoss, La Cornue Interfaceflor, Smeg, and Steelcase, among others. The Group’s key joint ventures include Al Gurg Unilever, Siemens LLC, Al Gurg Fosroc, Al Gurg Smollan, Akzo Nobel Decorative Paints LLC and Siemens Healthcare LLC.