Dubai PR Network, Online Press Release from Dubai and Middle East
 
Money, Business & Investments(Banking & Investments)
Filter PR by
  
Voting on UAE Superbrands 2019 Begins
 
Voting on UAE Superbrands 2019 Begins

15th edition of Superbrands UAE to feature local home-grown brands

Dubai, UAE, December 5, 2018:  Superbrands, the independent authority and arbiter of branding, announced that the voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2019 has begun. 

Speaking on the importance of delivering impactful interactions that deliver a clear brand purpose and narrative, Mr. Mike English, Director, Superbrands Middle East, said, “The world is changing rapidly, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. Today more than before, brands have to make themselves relevant and valuable to the consumer which is why Superbrands identifies those brands which have captured the imagination of the general public and who deliver on their brand promise.”

Superbrands has compiled a list of every brand available throughout the UAE comprising over 10,000 brands which has been reduced by the Superbrands Council to make the process easier to manage. Invitations has been sent to CEOs and Marketing Directors of the candidate brands by Superbrands UAE to cast their votes for those brands they consider deserve the accolade of Superbrand. 

Once the online voting process is complete, the results are compiled and brands that scored in excess of 80% are considered Superbrands. “The winning brands are invited to a Gala Tribute Event where they receive their trophies. We also compile a beautiful coffee table book which will be divided into the two new categories telling the stories behind the success of each winning brand and serves as a permanent reminder of the brands' achievement. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status,” said Mr. English. 

2019 marks the 15th edition of the Superbrands programme in the UAE which is considered the ‘Oscars of Branding’ by the corporate world and is the culmination of six months of stringent evaluation and voting by the Superbrands Council members and through the online poll.

“Superbrands UAE looks to promote and recognise local brands through our platform by placing them alongside major internationally recognised brands. We understand that upcoming local brands need to gain value and, in order to do so, they need to create an arsenal of qualities that mark the identity, philosophy and positioning of the brand. At Superbrands we want to support and encourage these local home-grown brands to compete in the consumer-first market place and encourage them to reach out to us if they believe their brand proposition is worth considering,” concluded Mr. English. 


Posted by : Dubai PR Network Editorial Team
Viewed 10431 times
PR Category : Banking & Investments
Posted on : Wednesday, December 5, 2018  2:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : 2018 Business Review of Saudi Arabia
Next Story : Dubai's Top Franchise Event Begins Today
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self [20392-Views]
Chronoswiss adds beauty in blue to Sirius Chronograph Moon Phase collection [11901-Views]
Mouawad Announces New Partnership With the Miss Universe Organization [11547-Views]
Ralph Lauren Introduces Ralph's Club for New York Fashion Week [10882-Views]
Expect more from your concealer, why settle for less! [7869-Views]
Ncef-reverse Eyes – Filorga's New Ground Breaking Eye Care! [7729-Views]
Roberto Cavalli's exclusive new duo of fragrances [7448-Views]
UAE Welcomes Energy Industry's Thought Leaders at World's Most Influential Energy Event [7161-Views]
La Roche-posay Presents an Incomparable Skincare Experience With ‘My Skin Track UV;' the W... [7131-Views]
Ferrari 812 GTS: the V12 spider returns [6954-Views]
ENEC to showcase economic, social and environmental benefits of nuclear energy at World En... [6893-Views]
Tag Heuer Launches First Ever Emerald Green Dial Aquaracer (for Men & Women) in the UAE [6808-Views]
World's First Cartridge-Free Laser Printer Now Available in the UAE [6777-Views]
Tabreed demonstrates commitment to enhancing energy efficiency with ISO 50001 certificatio... [6149-Views]
Corum Golden Bridge Round 39 for elegant lady [6124-Views]
A Journey of Belief: Caroline Leon goes the extra mile with DHL as she attempts to climb h... [6118-Views]
A touch of elegance with Al Asel [6106-Views]
Sony Middle East and Africa launches the new king of full frame mirrorless cameras – Alpha... [5990-Views]
The Ferrari F8 Spider: the evolution of the species [5917-Views]
Introducing the Dyson V11TM Absolute cord-free vacuum [5398-Views]
Tissot Carson Automatic Urban vitality [5319-Views]
Trade Up Your Old Device For the Next Level Power Galaxy Note10 [5057-Views]
Energy Transition is Accelerating Across Countries Worldwide According to 2019 World Energ... [4892-Views]
Lenovo Launches New Devices: Offering Smarter Technology for All [4770-Views]
Pan Emirates Home Furnishing welcomes Autumn with its new collection [4697-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories