Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
Mido establishes its distinctive presence in Dubai with the opening of its store at the Dubai Mall
 
Mido establishes its distinctive presence in Dubai with the opening of its store at the Dubai Mall

Swiss watchmaker celebrates 100 years presenting jubilee limited editions

03 October, Dubai, UAE:   Swiss watchmaker Mido furthered its expansion into the Middle East region, with the official inauguration of their store at the Dubai Mall today, also marking their 100th year anniversary since the brand’s inception in 1918. The official ribbon cutting ceremony took place in presence of Franz Linder, the President of Mido together with Rivoli Group representatives and the famous Taiwanese actor and singer George Hu.

Taking advantage of this jubilee, the brand not only looked back at their rich history, but also presented a trilogy of limited editions based on the theme of “past, present and future” to illustrate its timelessness and to honor its watchmaking heritage.  

“Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. We look forward to welcoming watch enthusiasts from the Middle East and around the world in our new premise as Mido proudly celebrates its 100th year and the opening of this fine store at Dubai Mall with our long-lasting partners Rivoli,” said Franz Linder.

In 2018, the brand marked its 100th anniversary by celebrating the values that have formed its DNA for a century: timeless design, high quality materials, and technical innovation. A continuation of the Baroncelli collection, inspired by the Rennes Opera House and its incredibly rich aesthetic appeal and technical mastery. The “Baroncelli Trilogy” unveiled by George Hu embody different key periods of the brand's history as well as its resolutely forward-looking mindset: the years 1918, 2018 and 2118.

Baroncelli 1918

A nod to the year in which Mido was created, the model embodying the brand’s tradition is produced in a limited edition of just 1,918 pieces. On this model, the case in polished steel with rose gold PVD treatment reveals a delicate polished and lacquered ivory dial. Meanwhile the stamped hour and minute hands adopt a rounded leaf shape. With its glossy brown crocodile-look strap, this chic and discreet timepiece recalls the enamelled watches of the past to honour Mido's watchmaking heritage. The Baroncelli 1918’s petite complication calibre is particularly dear to the brand, as small seconds were part of its collections from as early as 1934. This embodiment of the timeless elegance of the past is a fitting celebration of Mido’s centenary.

Baroncelli 2018

Marking the brand's centenary, the Baroncelli 2018 is balanced and contemporary, giving the collection a simple, modern face with its polished stainless steel case and white polished and lacquered dial. Yet it stays true to the brand and its values by retaining the collection’s classic codes in its hands and its shape. The polished stainless steel bracelet with folding clasp also anchors it firmly in the present. This refined timepiece is a perfect fit with our current world.

Baroncelli 2118

Mido is looking to the future with confidence, as the 2118 model demonstrates. Bold and impertinent, the thoroughly modern signature of this timepiece presents sleek sophistication with a case in polished steel with black PVD treatment and an anthracite dial with stunningly executed details. These include a sunray satin finish, which captures and diffuses the light to produce fascinating mirror effects. In addition to these powerful, modern features, the small seconds hand is varnished in bordeaux red. The piece's strap in leather covered with Cordura® fabric is designed to stand the test of time and to ensure the watch remains timeless over the centuries. It is also distinguished by its plaque that reads 100th Anniversary.


Posted by : Dubai PR Network Editorial Team
Viewed 43938 times
PR Category : Lifestyle
Posted on : Wednesday, October 3, 2018  10:41:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Tissot Everytime Swissmatic Style is Automatic
Next Story : Sheikh Abdullah bin Salem bin Sultan Al Qasimi inaugurates t...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Let It Glow [17861-Views]
Filorga Launches FLASH-NUDE Collection [14988-Views]
Let All Your Photos Be Merry & Bright [13688-Views]
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of the precisio... [13560-Views]
HP ProBook x360 11 G3 and G4 Education Edition [12304-Views]
Chrono 4 Grande Taille - an extra-special timepiece [12041-Views]
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai Desert Cla... [11084-Views]
PopSockets launches a new collection with crystals from Swarovski, the must-have accessory... [10907-Views]
Maintain Healthy Skin Year Round [10858-Views]
Free gold coins at Malabar Gold & Diamonds Festival [8766-Views]
MIDO Baroncelli Lady Day & Night collection [8528-Views]
American Eagle Is the Go-to Destination for Gifting This Holiday Season' [7960-Views]
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Palm Jumeirah [6460-Views]
Newby Teas Launches Advent Calendar For Christmas 2018 [6381-Views]
GAZOO Racing Wins Australia Rally at FIA World Rally Championship [6368-Views]
The Interiors Gift Guide with Home and Soul [6362-Views]
Tissot Chemin des Tourelles [6076-Views]
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market [5752-Views]
Growth and inclusivity drive Avaya's channel strategy for 2019 [5569-Views]
Time For Enchanting Moments [5319-Views]
Holiday Handbags | GUESS [5203-Views]
Get Ready for Party Season with Lottie's new make-up hits [5142-Views]
Festive Gift Sets from Bubble T [5118-Views]
Interview with Asil Attar, CEO of Al Yasra Fashion [5020-Views]
BharatMatrimony launches office in Dubai targeting 2 Million Indians [4697-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories