Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
Caparol signs strategic agreements in Iraq to increase market reach
 
Caparol signs strategic agreements in Iraq to increase market reach

Dubai, August 19, 2018:   Caparol Paints, the German leader in the global paints industry, recently signed strategic partnership agreements with a number of contractors from Iraq to increase its market reach in the country. 

Caparol hosted contractors from various parts of Iraq to provide them with firsthand experience of Caparol’s paints and techniques.  This is part of Caparol’s growing interest in the region and increasing its reach across the Middle East. The contractors were given insights on various Caparol paint techniques, the strength of the brand and the paints that will be ideal for the Iraqi market. 

With the aim to market Caparol across Iraq, Caparol will also participate in an industry event scheduled to be held in November. Caparol aims to showcase its products to a larger audience in Iraq. 

Caparol products including Dibson, Texture and Stone were showcased to the contractors from Iraq. They were also provided training to understand the different decorative paints and uses including ArteTwin, Makhmalia, Armareno, DecoLasur, ArteLasur, Stucco Di Luce and Metallocryl interiors. 

Speaking about expanding Caparol’s reach into Iraq, Mr. Mowaffaq Balish, Commercial Director Middle East at Caparol Paints, said, “It was a pleasure to host the delegation from Iraq. As we aim to increase our reach in the Middle East, Iraq has been our major focus. We aim to penetrate the market further and carve a niche for ourselves. Our growth in the UAE has helped us explore various other markets in the region and hosting the contractors has been an extremely important step in reaching out in the Iraqi market”. 

“At Caparol we focus on knowledge sharing and its importance for growth. Our understanding of the interiors and paint industry in the UAE and Middle East has only grown stronger over the years. Through this exercise we have also educated them on the various paints we have at Caparol and its applications. Having developed our product range in-house with an up-to-date research and development team, we believe that providing insights into the industry to our peers is a great opportunity for us”, he added. 

“Our interest in the region lies in being able to reach across markets and providing our paints and expertise to the interior and paint industry. Our highly efficient paints are a result of our commitment to provide the best in the industry to the people. We hope to further strengthen our relations with contractors in Iraq and increase our reach”, Mowaffaq said. 

Caparol Paints has always been at the forefront of innovation with a highly sophisticated research and development department that constantly innovates technologies and manufacturing techniques, which complement the local market conditions. 

Through its range of products, Caparol brings German paint techniques while focusing on appealing colours and paint textures. The brand has also made headway in sustainability by paying attention to quality and balancing between economy, environmental capability and quality of life. 


Posted by : Dubai PR Network Editorial Team
Viewed 5722 times
PR Category : Home, Furniture and Interiors
Posted on : Sunday, August 19, 2018  10:44:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : JYSK Opens Second Dubai Store
Next Story : RAK Ceramics Announces Q2 2018 Financial Results
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday [30866-Views]
Glam's Makeup Launches in the Middle East [17129-Views]
Review: Facial with Dr Renaud's range at Nazih [16488-Views]
Glasshouse Collection from Olivia Burton [15470-Views]
Hour Choice presents Coach New York Collection [12767-Views]
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of its Hair Pro... [12542-Views]
Matthew Fitzpatrick Wins the 2018 Omega European Masters [11242-Views]
Executive Tourbillon Free Wheel [11139-Views]
Introducing New Make-up From Rodial That You Need In Your Kit [10962-Views]
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty [10742-Views]
Rado reimagines a bold 1960s classic for the 21st Century [8814-Views]
Scuderia Ferrari presents Fall winter collection [8662-Views]
Kate Spade New York Presents Debut Collection From Creative Director Nicola Glass at the ... [7906-Views]
Introducing VK Beauty Lounge & Bar [7637-Views]
Alina Anwar Couture Launches in UAE [7168-Views]
Introducing Home Fragrance at Robinsons, Dubai Festival City [7131-Views]
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level [6551-Views]
British Classics Make a Comeback in Jack Wills AW18 Collections [6521-Views]
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch of its Cy... [6515-Views]
Facebook Launches Community Help on Facebook Lite [6405-Views]
NARS Erdem SS19 Beauty Report [6130-Views]
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabbana Collect... [6002-Views]
Dubai Culture Organises ‘Writing Literature Novels and Editing them as Play Scripts' as pa... [5917-Views]
Roberto Cavalli's Exclusive Duo of Fragrances [5789-Views]
Defying Age With Skin Republic's Gold and Platinum Face Masks [5630-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories