Dubai, UAE, July 21, 2018: Ready to rumble. Explore, with the power of “Raging Mechanics Roger Dubuis,” were some of the themes being displayed on the windows at the world famous department store Harrods from July 2nd to 28th, as a series of immersive events and experiences combining the trademark themes from both Roger Dubuis and Lamborghini Squadra Corse were featured, as the globally renowned shopping destination showcased the power-packed partnership between Lamborghini Squadra Corse and Roger Dubuis.
Harrods, with its long-standing history of collaborating with legendary luxury brands was therefore a natural location for Roger Dubuis to be showcased. Harrods is also home to Roger Dubuis’ only UK boutique, where visitors experience the craftsmanship and design of Roger Dubuis year round.
Guests visiting the innovative pop-up were thrilled to experience the 360 degree design concept inspired by the Roger Dubuis Excalibur Skeleton and the motorsport universe; Visitors to the display were also given a chance to discover the raging Excalibur Aventador S models, developed in collaboration with Lamborghini Squadra Corse.
Offering yet another stunning example of highly complicated watchmaking, the Excalibur Aventador S is crafted from the same C-SMC carbon as that used on Lamborghini’s cars, and driven by a powerful ‘engine’ resembling Lamborghini’s Aventador. The display will include the recently launched Excalibur Aventador S Blue and Excalibur Aventador S Pink Gold, the newest additions to the stunning line up.
Alongside the watches, visitors could for the very first time, admire the Lamborghini Huracán Evo in the United Kingdom, part of the legendary Lamborghini Squadra Corse racing fleet, famous for its extreme performances. In addition, the Roger Dubuis universe also featured a Roger Dubuis lounge, a unique 3D Sound Experience where guests could immerse themselves into the fast paced world of Roger Dubuis and Lamborghini Squadra Corse using racing design codes, and a Holographic Tower to bring the Roger Dubuis world to life.
Announced in autumn 2017, the partnership is based on the brands’ shared values of a radical R&D vision, innovative materials, disruptive designs and superlative technical engineering – all evolving around exclusive and very limited productions. Following the philosophy of “visionary engineers combined with incredible watchmakers”,
Roger Dubuis has launched a selection of limited edition watches as well as announcing the sponsorship of the Lamborghini Super Trofeo.About Roger DubuisRogerDubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.