Dubai, UAE, June 21, 2018: Bremont watches are designed to be fit-for-purpose in the most severe places on earth; they are designed to be Tested Beyond Endurance.
Only being made in a limited run of 300 pieces, the Endurance features new contemporary styling on the applied indexes and comes on an orange nato strap.
Named in honour of Shackleton’s most famous expedition - one which saw him rescue his entire crew after his ship ‘Endurance’ was crushed in the sea ice - the route of which Ben was retracing solo, the name is of course also a nod to the company maxim of being ‘Tested Beyond Endurance’. Shackleton getting his men back alive is one of the greatest stories of human endeavour and leadership, qualities Ben has certainly demonstrated over his twelve expeditions in the Polar Regions, having covered more than 7,000km north of the Arctic Circle and South of the Antarctic circle since 2001. Naturally, the timepiece had to be able to withstand the extreme climate conditions of the Antarctic continent, being worn on the outside of Ben’s jacket to serve as a crucial navigational device with its GMT hand. The black dial together with its robust bi-directional rotating sapphire bezel features orange compass heading markers, complementing the North indicator on the GMT hand, all designed for ease of navigation and clarity against the stark white of Antarctica.
The Bremont Endurance Limited Edition is priced at AED 25,200 and is available at Rivoli Stores across UAE.