Dubai PR Network, Online Press Release from Dubai and Middle East
 
Environment & Nature(Government, Legal & Humanity)
Filter PR by
  
Colgate-Palmolive and Surge Middle East partner to educate thousands of children about water conservation in the UAE
 

The partnership is part of the global Colgate Save Water campaign with Champion Swimmer Michael Phelps  

Dubai, UAE, 10 June, 2018:   Continuing its long-standing commitment to saving water, the Colgate-Palmolive Company has launched a new partnership with Surge Middle East - a global non-profit organization for water, sanitation, and hygiene projects - to raise awareness about water conservation among schoolchildren in the UAE as part of its global “Save Water” campaign.   

The Colgate Save Water campaign is supported by champion swimmer Michael Phelps as its global ambassador. The campaign’s ultimate goal is to reach 100 million people and inspire 10 million children around the world to change their brushing habits by turning off the tap while brushing their teeth. 
 
The year-long partnership with Surge includes training Colgate-Palmolive employees in Dubai to participate in Surge’s primary school program ‘Water: The Global Passport’. The program is designed to inspire young people to be careful about their water consumption habits through interactive activities, games and discussions. Colgate-Palmolive is actively contributing to Surge’s after-school Eco-Club program, which is built around four main themes: Water Footprint, Health & Hygiene, Innovation and Entrepreneurship, and Why Waste Water.  The program is designed to raise awareness on the global water crisis and drive positive behaviors by combining knowledge, empathy and new ideas

“Encouraging good habits at an early age can have a positive, lifelong influence on shaping behavior and can contribute to making children responsible global citizens,” said Robert Carter, Marketing Director at Colgate-Palmolive. “We are proud to partner with Surge to convey this message to young people in the UAE while reinforcing the invaluable role they play in conserving the world’s most precious resource.”

“Colgate is found in nearly two-thirds of households around the world, and we have an opportunity to educate consumers about responsible water usage, including how simple, everyday acts such as turning off the tap while brushing your teeth can save up to 15 liters of water at one time and cumulatively millions of liters of water in the region and worldwide every year.”  

“We are excited to join hands with Colgate-Palmolive in the UAE on the important issue of water conservation,” said Linda Merieau, Director of Education Programs at Surge. “Our mission is to help increase awareness of the global water crisis, which is aligned with Colgate’s water saving efforts.  We are looking forward to embarking on an educational journey with Colgate to enhance our new after-school Water Champions program and mobilize their employee volunteers for our UAE school program ‘Water: The Global Passport’.”
    
During World Water Day on March 22, Colgate-Palmolive hosted the ‘H2O Games’, a corporate program developed by Surge, to instill a culture of conservation among its employees. This event engaged staff in experiential learning to bring understanding to the global water crisis situation and its potential effect on business and equipped employees to drive the global movement towards water sustainability. 


Posted by : Dubai PR Network Editorial Team
Viewed 6161 times
PR Category : Government, Legal & Humanity
Posted on : Sunday, June 10, 2018  12:00:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Ideal Standard offers down-to-earth tips to save water at ho...
Next Story : Greenpeace expedition finds plastic pollution and hazardous ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris [20807-Views]
Climax Mascara Never Fake It [13774-Views]
Discover the Secret to Younger-looking, Radiant Skin [13640-Views]
Keep your skin looking healthy and hydrated, naturally [13536-Views]
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Natural Skinc... [10858-Views]
Brow Contour Pro 4-in-1 defining & highlighting brow pencil [10419-Views]
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of the fragran... [10260-Views]
The Balmain Haute Elegance Oval mirrors the brand's soul [9595-Views]
BodyO launches officially its AiPod for a full body check-up during the Gitex Future Stars [9217-Views]
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of the precisio... [8924-Views]
Get flawless skin with Rodial's new Booster Drops [8570-Views]
The World of Aigner Wunderkammer [8381-Views]
Lexus Design Award 2019 open for entries [8003-Views]
Elegant and feminine new Mini Bubble set to make a big splash [7436-Views]
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble from kate sp... [7290-Views]
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology [7125-Views]
Introducing the GUESS Jeans Fall 2018 Collection' [6826-Views]
Curate your perfect Autumn Winter wardrobe, with Robinsons [6722-Views]
Dubai Shopping Festival Returns With Much-awaited Mega Raffles [6618-Views]
Mohammad Abdullah, President of Dubai Institute of Design and Innovation (DIDI) [6454-Views]
Corum Heritage Eleganza- Dedicated to the stylish woman [6344-Views]
Daniel Craig Brings the Diver 300m to the Surface [6252-Views]
DS Podium Chronograph 1/100 sec [6210-Views]
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch' [5941-Views]
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018 [5868-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories