Dubai PR Network, Online Press Release from Dubai and Middle East
 
Medicine, Laboratory & Treatment(Healthcare & Medicine)
Filter PR by
  
New Online Campaign Aims to Counteract Decline in Blood Donations During Ramadan
 
  • As part of its Hack for Good initiative, Facebook partners this year with the International Federation of Red Cross and Red Crescent Societies (IFRC) across 12 countries in MENA including Iraq, Jordan, Lebanon, Palestine, Kuwait, Saudi Arabia, Bahrain, UAE, Tunisia, Algeria, Morocco and Egypt
  • Developed by Leo Burnett Beirut, ‘Giving is in your blood’ aims to encourage more people to donate blood during the Holy Month of Ramadan
Dubai, UAE, May 17, 2018:   A new campaign launched today and running across the Middle East and North Africa aims to increase blood donations throughout Ramadan. The “Giving is in your blood” campaign was created as part of Facebook’s Hack for Good initiative that aims to develop technological solutions to address real social challenges. It is the result of a partnership between Facebook and the International Federation of Red Cross and Red Crescent Societies.
 
In a celebration of young creative talent in the region, Facebook invited five teams of young professionals from creative agencies across MENA to spend an entire day at the Facebook MENA HQ brainstorming and preparing their proposed ideas. The teams then presented their campaigns to address the IFRC’s goal to boost blood donations in the Holy Month to a panel of judges including key regional executives from Facebook and the IFRC. A team from Leo Burnett Beirut emerged victorious, and are working together with Ahmed Younis, Creative Shop Lead MENA at Facebook, to bring their idea to life in the first week of Ramadan.
 
Ramadan and the summer months tend to result in a dip in blood donations, with those who fast and cannot donate only after breaking their fast at sunset, combined with many travelling for the summer. Blood banks often are in short supply, creating a need to foster more voluntary blood donations. To urge more to donate their blood during Ramadan, ‘Giving is in your blood’ aims to direct people to give blood at the authorized blood donating centres to step up blood donation during the summer season when a shortfall is expected. People who are fasting can donate blood, but only after they have broken their fast at sunset. This drive will give people the power to build more powerful and meaningful communities. 
 
Speaking about the initiative, Christine Harb, Regional Head of Marketing - MENAP, Facebook, said: “As we prepare to celebrate the Holy Month of Ramadan with our community this year, we also wanted to shed light on the reality of decreased blood donations this month in the region, while using Facebook as a tool to bring people together for a good cause. We are proud to collaborate with the IFRC and Leo Burnett Beirut to empower our 172 million Facebook users in the region with the region to contribute to ‘Giving is in your blood’ campaign and we look forward to seeing its positive impact on communities.”
 
Rana Sidani Cassou, IFRC MENA Head of Communications commented: “Blood saves lives. But a lack of blood can mean the opposite. Across the region, National Red Cross and Red Crescent Societies are part of the advocacy for or the collection of voluntary unpaid blood donations. We hope this campaign will help fill the gap in blood donations that we normally see during Ramadan. We are encouraging people to donate blood after they have broken their fast at sunset. We are also hoping to recruit blood donors who might start donating in Ramadan and maybe continue throughout the year.” 


Posted by : Dubai PR Network Editorial Team
Viewed 10382 times
PR Category : Healthcare & Medicine
Posted on : Thursday, May 17, 2018  9:12:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : One in Four people over the age of 50 years suffer from foot...
Next Story : RAK Diabetes Center in Jumeirah offering Free Lifestyle well...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Tonda 1950 Stone-set range' [12194-Views]
Parmigiani Fleurier Kalpagraphe Chronometre Titanium [11328-Views]
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloché dial [7979-Views]
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Premier Motor... [7564-Views]
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone [7338-Views]
Salvatore Ferragamo Timepieces – Summer 2019 Collection [7113-Views]
Sports Collection - Autumn Winter 2019 [7094-Views]
Picnic Indoors This Summer with Marks & Spencer [6246-Views]
Kitchen Hacks: 8 Clever Ways to Smart Storing [6002-Views]
The Perfect Shave Kit for your Summer Travels [5996-Views]
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July [5624-Views]
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July [5551-Views]
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Technology an... [5350-Views]
Summer Skin Rituals with SUKIN [5350-Views]
Peugeot announces sizzling summer offers [4721-Views]
Union Coop Reports 20% Growth in Net Profit for the First half of 2019 [4258-Views]
Summer-ready BABY-G G-Lide BAX-100 makes splash this hot season [4160-Views]
Purificacion Garcia Introduces the Women's FW19 Collection [3922-Views]
Ras Al Khaimah and Singapore to Discuss the Bilateral Cooperation' [3843-Views]
The Car That Responds to Your Mood: New Jaguar Land Rover Tech Helps Reduce Stress [3611-Views]
OMEGA's role in competitive swimming [3605-Views]
Automation Anywhere Expands into the Middle East with the Opening of Regional Headquarters... [3562-Views]
Lg's Front-loader With New Ai Dd Brings Optimized Washing to the Middle East and Africa [3392-Views]
Philipsen and Kristoff Claim Top 10 Spots for Uae Team Emirates in Stage 7 Sprint Finish [3257-Views]
Get that beautiful hair with Vierro's Oil-Replacement range [3178-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories