Dubai PR Network, Online Press Release from Dubai and Middle East
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
Centrepoint Partners With Anghami To Launch New Talent Sessions
Centrepoint Partners With Anghami To Launch New Talent Sessions

Partnership is for the first 360 campaign set to bring to life the retailers new brand positioning ‘Show Yourself’  

Dubai, United Arab Emirates, March 11, 2018:   The region’s largest fashion retailer, Centrepoint, has joined forces with Anghami - the leading music streaming platform in the Middle East (exclusively represented by DMS) for a new season of Anghami Sessions. The collaboration will see the retailer supporting the popular concept, with the aim of nurturing musical talent from the region.   

Centrepoint’s recently launched brand campaign, Show Yourself, is centred on the belief that fashion can build confidence and reduce self-doubt. The partnership, facilitated by leading media planning agency, Wavemaker Global, is now set to bring this to life - with a series of eight Anghami Sessions beginning in April 2018 for the next 18 months.

In support of up-and-coming artists, the Anghami Sessions powered by Centrepoint will provide musicians with a recording space where they can record live sets whilst also streaming their music for the public to hear. In addition to the sessions, the campaign will incorporate online advertising, social media campaigns and PR. Planned bespoke activity includes a dedicated Show Yourself page on the Anghami website and app with content from the Sessions. 

Simon Cooper, Head of Centrepoint, said: “Fostering aspiring talent and helping people achieve their ambitions is a commitment that we feel very strongly about. Our partnership with Anghami, reflects the message behind our Show Yourself campaign, and we are pleased to be able to support them in championing great artistic talents here in the region. We are very much looking forward to a great year of music through Anghami Sessions and hope that our customers will all enjoy it along with us.”

Anghami is known for providing unlimited and personalised Arabic and International music seamlessly on-the-go via mobile as well as web. Through Anghami Sessions, which are produced in the UAE and Lebanon, the streaming service also provides a musical podium for aspiring artists to showcase their talent and reach their 50+ million users across the Middle East and North African region. 

Anghami Co-Founder, Eddy Maroun adds: “We are always looking to work with brands with whom we have shared values and have music as a core part of their strategy. With Centrepoint, and especially considering its new Show Yourself brand positioning, we feel we have a perfect fit for Anghami Sessions to reach a new audience of music fans. We are excited to be presenting great music from, local artists and we thank Centrepoint for partnering with us.”

Posted by : Dubai PR Network Editorial Team
Viewed 4105 times
PR Category : Real Estate & Retail
Posted on : Sunday, March 11, 2018  3:31:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : A Meet & Greet with the Pakistani Cricket Sensation Umar Akm...
Next Story : LULU Organic Food Activation
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Filorga Launches Lift Range [10230-Views]
Top Perfume Picks for Mother's Day @ [9534-Views]
Nissan's e-POWER technology wins environmental award [8400-Views]
The Sheet Mask Trend [8375-Views]
The Global Sensation UFO Lands in Europe at Cosmoprof 2018 [7582-Views]
Max launches its Inaugural Abaya Collection [7497-Views]
Mother's Day Offer from Blush N Curls Salon [7320-Views]
It's Mother's Day! [7302-Views]
Drink yourself to looking younger with Skinade [6984-Views]
Al-Futtaim Honda launches 10th generation Honda Accord [6869-Views]
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha [6869-Views]
LULU Organic Food Activation [6728-Views]
Corporate Power Dressing redefined at Kachins Signature [6387-Views]
The V-Tox Facial by Linda Meredith Skincare [6381-Views]
An Open Secret - The new Flying Regulator Open Gear provides deep insights [6094-Views]
The only line you'll love in your face – your perfect jawline! [5941-Views]
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police [5826-Views]
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris [5728-Views]
UAE Jiu-jitsu Federation® Conducted the Official Weigh-ins of Abu Dhabi Grand Slam® in Lon... [5575-Views]
Reading Champions Declared at 10th Emirates Airline Festival of Literature [5502-Views]
Cadillac Alghanim kicks off world-class opportunity in Kuwait [5472-Views]
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal [5466-Views]
ba&sh's Spring-Summer collection 2018 [5331-Views]
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up [5161-Views]
Raymond Weil introduces the Maestro Blues [5161-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories