Dubai PR Network, Online Press Release from Dubai and Middle East
 
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
  
Emirates Skywards marks milestone with 20 million members
 

Dubai, UAE, March 01, 2018:  Emirates Skywards, the award-winning loyalty programme of Emirates airline, has reached 20 million members.
To celebrate this major milestone, Emirates Skywards will be celebrating with its members. Those travelling from Dubai on Emirates flights during the week beginning 4th March 2018 can look forward to little surprises at check-in, on board and in the lounges for some of its longest-standing members.

In an average month, Emirates Skywards welcomes 220,000 new members across the globe. The top 5 countries with the largest member bases are spread across 4 continents reflecting Emirates’ six-continent global network. UK has the biggest membership base at 2.6 million, followed by the US with 1.8 million members. Australia has 1.7 million members and India and the UAE, the airline’s home base, follow closely with 1.4 million members each.

“The programme has evolved in the 17 years since its inception in line with changing travel and lifestyle habits. Emirates Skywards is focussed on delivering ever more personalised experiences for its members. We provide a wide array of earn and redeem options across a number of categories: travel, retail and lifestyle and across geographies, leveraging more than 100 partners worldwide,” explains Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.

Diverse span of partners, personalised offers, and money-can’t-buy experiences

Emirates Skywards’ range of global and local partners are continually refreshed and expanded to cater to the broad and diverse membership base. The programme stays relevant to its members and provides value through an increasing focus on local partnerships and personalised offers. Its most recent financial co-branded card for example was launched with Standard Chartered Bank in Pakistan, taking the total number of financial partners in various markets to 13. In the last year, Emirates Skywards has also added partners such as Mileslife, the airline miles-earning app, in China and Singapore, increasing Miles accumulation options for members and creating a seamless lifestyle experience.

In addition to local partnerships, Emirates Skywards has also been applying data-driven insights to increase member engagement. The loyalty programme has been delivering more personalised and targeted offers using predictive data modelling which has been well received by its members.

Emirates Skywards also has strategic partnerships with FlyDubai, Easyjet and Qantas, and 13 other airlines offering members access to one of the world’s largest networks of global travel destinations. In addition, members can also earn and redeem Skywards Miles at 1.8 million properties worldwide through its 23 partner hotel groups, making for a seamless travel journey.

In 2017, Emirates Skywards members redeemed a whopping 35 billion Miles on reward flights, hotels stays and exclusive access to the biggest events worldwide. Members also redeemed 9,000 tickets to 50 world-class events including attending European Football matches, Formula 1® and the ATP Tour through the airline’s global sponsorships. Recently the programme also gave some members the chance of a lifetime with access to money-can’t- buy seats on a special Real Madrid chartered flight where members got to travel with some of the world’s biggest football stars.

Emirates Skywards has earned multiple accolades over its history, including most recently being recognised with the ‘Excellence in Management’ award at the 10th annual Loyalty Awards 2018 organised by FlightGlobal and Global Flight earlier this month. The award recognises outstanding strategic thinking and team leadership at Emirates Skywards and is based on areas such as business transformation and setting innovative strategic direction.


Posted by : Dubai PR Network Editorial Team
Viewed 14384 times
PR Category : Travel & Tourism
Posted on : Thursday, March 1, 2018  10:33:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Airbus inspires young Saudi innovators during ‘Entaliq in KS...
Next Story : With Aviation Sector Taking Off Strongly, More Women Taking ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Galentine's Day 2020 [9516-Views]
New Year, New Skin [9229-Views]
St Valentine's Day [8485-Views]
Celebrate the Most Romantic Month with Robinsons [8381-Views]
Stay active and comfortable at all times with Lunette [7723-Views]
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact [6783-Views]
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign [6661-Views]
Dubai Jewellery Shoppers Celebrate Big Wins During the 25th Dubai Shopping Festival [6618-Views]
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family [6271-Views]
UAE Team Emirates Unveil New 2020 Team Jersey [5972-Views]
Go Neutral with Palladio Beauty [5923-Views]
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've all been wa... [5758-Views]
SUBWAY® commemorates 2020 with enhanced customer experiences [5679-Views]
Valentine's Gifts to Fall in Love With [5069-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [5026-Views]
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Protect Studen... [4679-Views]
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Festival City ... [4630-Views]
Samsung Electronics Unveils 2020 QLED 8K TV at CES [4575-Views]
Enforcing Against Manipulated Media [4557-Views]
Geometric handbags from ECCO [4343-Views]
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE [4307-Views]
Management Change: Michael Mager, Executive Director Human Resources & Organization to ret... [4288-Views]
Regulator at pole position [4215-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [4154-Views]
The Tag Heuer Autavia [4148-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories