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Rado HyperChrome Ultra Light wins second prestigious design prize
 
Rado HyperChrome Ultra Light wins second prestigious design prize

Dubai, UAE, January 8, 2017:  Rado’s featherweight HyperChrome Ultra Light has won the prestigious 2016 GOOD DESIGN™ award. This is the second award for the cutting-edge timepiece and the third award for a Rado innovation this year.

With its index-free dial and deep grey monochrome colour palette, the HyperChrome Ultra Light is a meditation on simplicity. Naturally dark grey silicon nitride lends the lightweight matt monobloc case its notable hue. The dial is texturized with concentric grooves that gently sweep downward, reminiscent of the soothing patterns sculpted in the sand of a zen garden. A fashion-forward Nato strap secures the limited-edition timepiece to the wrist, capturing the essence of a clean and simple unisex aesthetic.

High-tech materials, zen inspiration
The HyperChrome Ultra Light impressed the jury of this year’s GOOD DESIGN™ award with its unique fusion of zen-inspired design and high-tech components. The minimalist monochrome timepiece is crafted from a trio of incredibly light high-performance materials – silicon nitride ceramic in the case, anodized aluminium in the movement, and hardened titanium in the side inserts and buckle. The result is a highly scratch resistant automatic timepiece that weighs only 56 grams – a remarkable marriage of lightness-inspired form and function.

The 2016 GOOD DESIGN™ award is the third international design award Rado has won this year, following the German Red Dot award for the True Open Heart and the Australian Good Design award, likewise awarded to the HyperChrome Ultra Light.

Posted by : Dubai PR Network Editorial Team
Viewed 7418 times
PR Category : Lifestyle
Posted on : Sunday, January 08, 2017  5:33:00 PM UAE local time (GMT+4)
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