7th September 2022, Dubai, United Arab Emirates: Ajmal Perfume’s Evoke Midnight currently airs on Starzplay and CricLife Max across the MENA region during the highly anticipated fifteenth edition of the Asia Cup 2022. The most luxurious and exquisite fragrance from Ajmal Perfumes, Evoke Midnight continues to make a great impression on the viewers who are tuning in to watch the teams bat it out on the cricket field at the stadiums in the UAE. 

 

The 15-seconder ad is successful in creating a lasting impression as it enjoys the viewership of predictably high viewers, given the traditional rivalry on the field between the Asian countries.  “Ajmal is a brand with its ethos imbibed in the hearts of its possessors. Airing during the Asia Cup comes as a strategic move to engage with our audience and create brand recall and recognition. Evoke Midnight has an attitude filled up to the brim and the campaign rightly markets itself to suitable audiences.” Added Purab Bhatt, Marketing Manager of Ajmal Perfumes.

 

The electrifying AD broadcasts live on CricLife Max, Switch TV, and Starzplay during match times on the below platforms GCC-wide: 

• E-vision du in UAE

• Omantel in Oman

• STC in the Kingdom of Saudi Arabia

• Batelco in Bahrain 

• Ooredoo in Qatar

• Zain in Kuwait

 

“Rooted in age-old traditions, envisioned with a new age focus, Ajmal Perfumes has successfully crafted a legacy for success in the perfumery industry.”, asserts Abdulla Ajmal, Deputy COO, Ajmal Perfumes. “As a leading brand in the perfume space, we’re constantly innovating to cater to the trending tastes of today’s audiences and be along with them in their journey. The new campaign is a testament to us staying on top of the trends in fast-growing markets.”

 

The special edition Evoke Midnight perfume is manly to the core. The power, the machismo, and the sheer irresistibility flow from the bottle like a mystique river. Each note is crafted to perfection and placed carefully in a hierarchy of sensations: Citrusy Fruity at the top with mandarin and raspberry, followed by a heart worth its weight in gold that’s floral spicy with violet flower, cardamom, and saffron. All set on a woody musky base with patchouli, musk, and tonka.

 

The Evoke Midnight advertisement aired by Ajmal Perfumes on Starzplay, CricLife Max, and Switch TV was viewed by the thousands of die-hard cricket fans already who tuned in to watch the intensely popular matches.