12 July 2022: Samsung Gulf Electronics has expanded its Anti-Counterfeit Program (ACP) in Oman, holding a dedicated workshop to advance anti-counterfeit solutions. 

The workshop boasted 50 government employees from the Consumer Protection Authority, the Ministry of Commerce and Industry, and the Royal Oman Police, who gathered to discuss the risk of counterfeit items and the effect it has on the country's economy and its residents’ safety in the presence of Kiran Tewari,  Director and Head of Customer Service, Samsung Gulf Electronics.

Kiran Tewari said: “Counterfeit affects every country in the world and fuels illegal activities. Fake goods are produced in very low quality, which shortens the life span of the items. I am delighted to be part of such an ambitious program and service offering at Samsung and we are happy to support local governments in their efforts to eliminate counterfeit items from the market.”

Under the social responsibility pillar, ACP will educate government officials in Oman on ways to protect consumers from the hazardous risks of using counterfeit products, in addition to incentivizing recycling processes for counterfeit items.