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Damas Light the Way to a Brighter Future with New Hope Collection

Damas Light the Way to a Brighter Future with New Hope Collection

Friday, July 1, 2022/ Editor -  

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Damas, the Middle East’s leading house of jewellery design, has partnered with Nadine Kanso — the award-winning creative director and founder of Bil Arabi— to launch the latest iteration of its elegant Hope collection, which was initially launched in 2020 during the pandemic highlighting the words hope, togetherness, love.

Marked by delicate intricacy and exquisite craftsmanship, each stunning piece introduced by the new limited collection is a feat of purposeful elegance. Underlining Nadine’s and Damas’ dedication to creating meaningful jewellery, the range is a testament to the strength and resilience of the region and in support of women across the region, empowering them to be their best selves.

Nadine’s idea was to design heartfelt tokens of love. Adroitly interlacing Arabic and English to illustrate the power of connection — between people, communities, friends, families, and generations — the collection spotlights the importance of togetherness. Every single new Hope piece is made to be shared — be it as a gift or a physical, shining representation of the emotional ties that bond us.   
             
The collection is made using 18K yellow gold, with Arabic words that are vividly brought to life with brilliant diamond studs. Featuring necklaces, earrings, bracelets and rings bearing the words “Love” (ÍÈ), “Hope” (Ããá), and “Togetherness” (ÓæíÇð), every Damas X Nadine Kanso article is an emphatic symbol of optimism, bridging the gap between cultures and languages.

Crucially, the new Hope collection is the continuation of the ongoing initiative launched by Damas to support Al Jalila Foundation: a non-profit organisation founded by Mohammed Bin Rashid Al Maktoum, the Prime Minister of the UAE and the Ruler of Dubai. The foundation is dedicated to supporting people in the UAE through medical research, education and treatment, and Damas’ donations will be used to safeguard women and children, providing access to vital care. 

The house of jewellery design supported several cases by donating to Al Jalila Foundation in 2020 and 2021, contributing to the organisation's efforts to improve the quality and provision of women’s healthcare. A portion of the profits generated by sales of the new Hope collection will once again be donated to Al Jalila Foundation.


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