07, September 2021, Dubai, United Arab Emirates:  Hasbro’s Play-Doh, a non-toxic modeling compound used by kids for arts and crafts projects, is celebrating its 65th year since birth to market. 65 years of creativity embodied by children and limitless imagination helped discovered by kids all around the world. The genderless brand has successfully placed smiles on children’s faces as well as empowered them with the ultimate readiness to preschool and school activities. This year, and as part of their ongoing determination to enhance children’s skills, the brand marks their 65th year milestone with an exclusive product launch, the Ultimate Collection Pack of 65 cans. This limited edition pack can be purchased at ToysRUs stores and their dedicated online website in the GCC.  

As of today, more than 4.5 billion cans have been sold, with almost 500 million cans being shipped worldwide every year. Rigorously tested, non-allergic and made mostly of water, salt and flour, Play-Doh has become the world’s number one Arts & Crafts brand over the years. With the brand’s value to consumers in always keeping children’s safety as their top priority, they have strived in offering products that are safe, age appropriate and of the highest quality. 

Honing on the imagination and being able to help shape it for children, Play-Doh helps to spark kid’s creative thinking, promote their school readiness, to develop their fine motor and social skills and provide them a world with limitless imagination for the last 65 years. With multiple creative play benefits, imaginative play is the most important as it can develop skills critical for success. Children can come up with endless variety of creations when playing with Play-Doh. 

 

Play-Doh introduces children to colors, shapes, letters and more, and promotes preschool and school readiness by helping to encourage creative freedom, building communication skills, develop hand-eye coordination and reinforce motor skills. 

 

Besides hours of countless fun for kids, Play-Doh helps to:

 

1. Develop fine motor skills

While your kids are molding Play-Doh into different shapes, they are actually building up strength in their tiny hands. The acts of squishing, rolling, flattening, and more, helps your children develop muscles used in their hands for fine motor movements useful in the future, such as holding a pencil or using scissors at a young age. 

 

2. Calming for children 

Playing with the compound can help ease tension, release excess energy, improve focus, and express emotions. When children are feeling stressed, sit them down with a container of Play-Doh and watch their worries fade away. 

 

3. Encourages creativity 

There is an unlimited number of creations kids can make from Play-Doh, with the numerous amounts of different colors. Creating objects from scratch encourages kids to stretch their imaginations and think in new and innovative ways.

 

4. Enhances hand-eye coordination 

Along with Play-Doh, children probably pick up different materials and tools, such as rolling pins and cutters. These tools, which come in a variety of sizes, develop children’s hand-eye coordination by forcing them to manipulate the materials to fit their ideas.

 

5. Improves social skills 

Between sharing various colors, tools, and materials, as well as spending ample time together with parents, friends and classmates discussing and collaborating, children will get great practice with their social skills. 

 

6. Supports literacy and numeracy 

It's sometimes quite difficult to get children interested in learning, especially about tricky subjects like reading or math. Play-Doh is a great tool for teaching children about counting, shapes, descriptions, and more.

 

7. Promotes playtime 

In today's technology-driven world, kids are constantly drawn to the next gadget, Play-Doh can encourage time spent disconnected rather than glued to the TV set or a tablet. Play-Doh helps children slow down and focus on playing while using a number of senses and skills in the process.

 

This classic toy has been around for decades, promoting creativity amongst kids everywhere, as children will continue to have fun and develop necessary skills for life. Play-Doh is delighted to be celebrating this achievement with many more decades to come.