Dubai, United Arab Emirates, June 16, 2021: THAT Concept Store – the creative brainchild of Majid Al Futtaim – is making Father’s Day special with its curated selection of high-end items and unique services. Store-wide discounts and extra SHARE points on every purchase made this weekend are guaranteed to keep father figures and wallets happy as shoppers go in search of the perfect gift. 

 

Sales have already started at THAT Concept Store with up to 60 per cent off at City Centre Mirdif and up to 40 per cent at Mall of the Emirates, with a further 15 per cent off selected items between June 18th and 21st to make luxury gifting more fun for everyone. Discounts are available on THAT Concept Store App, which can be downloaded onto your phone. Shoppers will also be rewarded with 5 x SHARE points in both stores and on the App on Friday and Saturday, which can be redeemed on future shopping and dining across the Majid Al Futtaim ecosystem. 

 

As a one-of-a-kind, one-stop destination, THAT Concept Store’s specially curated Father’s Day collection features exciting labels including Marni and Thom Browne amongst other exclusive brands. Alongside familiar favorites such as cufflinks, after shave and sunglasses, the edgy gift guide highlights unique options for dads who have it all. Get a Wolf Watch Case just in time for the big day or win him over with a bespoke board game form Hector Saxe. 

The Mall of the Emirates branch will be taking over one side of the fashion avenue from Friday with a special display celebrating all of the much-loved father figures in our lives. Customized gifts are available to make him feel extra special, and the gift-wrapping services at Wrap THAT ensure a picture-perfect day. Or, because dads deserve pampering too, why not book a grooming treatment at THAT Barber? Calling 800 THAT (8428) to schedule a massage, facial, haircut or beard trim at Mall of the Emirates will have him looking and feeling his best in no time. 

 

Whilst you’re there, why not treat him to a bite at one of THAT Concept Store’s innovative eateries? UCHI M’OISHÎ, Number FiftySeven Boutique Café and AROUND THE BLOCK have all recently opened and offer delicious treats for every taste, allowing shoppers to relax and spend quality time with their loved ones.