Dubai, UAE, May 31, 2020

 
Al Ruwad Real Estate, an exceptionally well-respected and awarded real estate agency in Dubai, has appointed Alaa Masoud as General Manager of marketing and sales.  Alaa is an expert in marketing and business development with 20 years of experience in media, communication, hospitality and real estate.
 
Alaa started his career in Dubai in 2000 in Blue Media Group and Arab Media Group as a Sales and Marketing Manager, followed by a breakthrough into the real estate industry with a position of Head of Marketing for Azizi Developments. Since then, Alaa managed various teams across renowned brands such as Danube Properties, Sharjah Oasis Real Estate Development and Tilal Properties.
 
Ismail Al Hammadi, founder and CEO of Al Ruwad Real Estate said: “The rapid development in the field of real estate marketing has encouraged the company to search for new real estate experiences in the field of marketing and sales in the UAE, to be added to the expertise it owns. We, at Al Ruwad Real Estate aim to enrich our position in the market and achieve the goals compatible with Dubai's development and ambitious plans, looking forward to being at the forefront of innovation and entrepreneurship. Therefore, I needed a proven leader to accelerate this and I have no doubt that Alaa is the right person to take the lead in the company's marketing and sales operations.”
 
Commenting on his appointment to the new position, Alaa Masoud said: “I am confident in putting my own mark to ensure the continuous growth of Al Ruwad Real Estate, by dedicating my accumulated experiences in this field that I gained through working with a group of developers in the UAE and renowned marketing agencies. I am honored to join Al Ruwad Real Estate and I look forward to contributing to the company's future business development.”
 
Al Ruwad Real Estate is a top land and off-plan seller in Dubai, forging strong relationships with all the master developers and government bodies. Being a key player in Dubai real estate, Al Ruwad has developed iron-clad relationships with all master developers to help customer gain access to exclusive offers, private viewings, advantageous payment plans, etc.