Dubai – March 15, 2020:   Sharaf Exchange, one of the leading remittances and financial solutions providers in the UAE and a part of Sharaf Group, opened four new branches, aimed at enhancing its branch network covering all the seven emirates. The newly opened branches are located in Dubai’s Al Qusais and International City areas, Sharjah Industrial Area, and Jurf Industrial Area in Ajman. 

Sharaf Exchange operates across 30 marquee locations in the UAE and has plans to open another five branches in the next few months. The network expansion is driven by the exchange house’s customer-centric approach to create convenience and improve accessibility for customers to make payments to destinations across the world. The branches will function as a one-stop-shop for customers with solutions for all their remittance and forex requirements, in addition to personalized payment services.

Commenting on opening of the new branches, Mr. Rajesh G.K, CEO of Sharaf Exchange, said, “We are pleased to expand our coverage further with four new branches in three emirates. This is part of our efforts to serve more customers with our very reliable, quick and convenient remittance solutions, in their own neighbourhoods. We are today in a rapid transformation mode in the market in terms of both technology and infrastructure. We also enjoy unparalleled customer acceptance and phenomenal capability growth for the past few years.” 

“Sharaf Exchange, under the umbrella of Sharaf Group, is highly committed to the UAE market. Our newly opened branches are in line with our long-term plans of expansion across the region. We continue to increase our physical branch network across locations year-on-year, adopting both organic and inorganic growth models. In the meantime, we are strengthening our digital solutions to stay at the forefront of innovations in the fintech sector”, he added. 

“We cater to people of all nationalities living in different residential neighbourhoods and industrial districts across emirates. Our multi-national staff match our customer nationalities across locations to facilitate ease of customer communication. We also provide the best value for customer’s hard-earned money offering the most competitive exchange rates. This approach helped the brand gain phenomenal growth in a very short time,” Mr. Rajesh further said. 

Mr. Cherian Joseph, Head of Products, Partnerships and Channels at Sharaf Exchange, said, “Sharaf Exchange also runs USRATI, the fastest growing customer loyalty program by money exchange house. It has been one of the key drivers for our growing customer base through its provision of immense benefits to customers. Last year, we paid out more than AED 100,000 in the form of emergency flight ticket charges to our customers. We are initiating exciting loyalty benefits to our customers in our new locations as well.” 

“Our aim is to achieve business growth by becoming the preferred choice of customers through excellent service and competitive prices. Our services and custom products are carefully chosen to meet such customer requirements,” he added. 

The four new branches of Sharaf Exchange are operational at Emirates Staff Accommodation Building in Al Qusais, and at Zone HA of Dragon Mart 1 on Al Awir Road - International City; Arabian Jerusalem Building, near Khansaheb area in Sharjah Industrial Area, and in Ajman’s Jurf Industrial Area.