IKEA Empowers People to Rule Their Personal Space
- IKEA reveals its Life at Home survey results and launches its ‘Kings and Queens’ campaign to tackle the major privacy concerns of UAE residents
- 93% in the UAE regularly seek privacy to enjoy freedom from judgment and 78% say feeling physically comfortable is important to achieving privacy at home
- 53% agree that the size of a home doesn’t impact the privacy they can achieve
- 75% believe that controlling their environment is important to achieving privacy at home, which is 7% higher than the global average on this
- 85% say privacy is important to enable personal growth and 79% agree that privacy is important to their wellbeing
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