Global trade event reaffirms Dubai’s position as a hub for pioneering security and safety products and solutions

Dubai, UAE: Intersec, the region’s leading trade fair for security, safety and fire protection, has recorded its highest rebooking rate with 150 exhibitors signing up for the 2021 event immediately after January’s show which represents a 200% increase from 2019’s onsite recommitments.

The rebookings come in the wake of a 6W Research report which forecasts the Middle East’s commercial security market will grow 16% a year to 2025 to be worth US $8.4 billion.

“This strong rebooking performance acknowledges the high potential of the regional security market and Intersec’s ability to reach key buyers,” said Andreas Rex, Show Director for Messe Frankfurt Middle East, which organises the Intersec exhibition and conference series.

A pre-audited visitor count from January’s event – the 22nd in the annual series which ran from 19-21 January shows Intersec 2020 attracted 33,584 from 135 countries to Dubai World Trade Centre. With over 1,000 exhibitors from 56 countries including two-thirds of the world’s top 50 security manufacturers, long-established exhibitors were impressed by the show’s expanding geographic reach.

Amine Sadi, Regional Channel Sales Manager, Milestone Systems A/S, a software manufacturer of open platform IP video surveillance software, said at its 12th Intersec showing in January, the company and its community partners still managed to attract potential clients.

“We found this year that several important potential clients arrived from markets we had not anticipated,” explained Sadi.

IDIS, the video analytics experts which has pioneered deep learning analytics (IDLA) technology, said Intersec 2020 stood out for the sectoral range of its visitors. 

“There was an impressive range of serious buyers with interest in IDIS end-to-end video solutions from systems integrators and end users working in retail, banking, healthcare, hospitality and corporate sectors, from across the region and beyond. Visitors were genuinely interested in the latest technology, and wanted to drill down and ask how our video solutions will solve their problems and deliver,” explained Jamil Alasfar, Senior Sales Manager, IDIS Middle East & North Africa.

At Intersec 2020 IDIS announced a major video surveillance project it has secured with the Central Bank of Jordan. “This led to some significant conversations with buyers about our new AI offerings and latest cameras, which we expect to progress very quickly,” added Alasfar.

Intersec 2020’s powerful Intelligence Forums drew experts for an intense conference series which ran over the show’s three days. The Intelligence Forums included conferences, roundtables and live demos hosted by the Future Security Summit, the Fire Safety Conference, Government Summits and the Intersec ARENA.

Behak Kangarloo, CISO Programme Director of BKTRON, UAE was both a speaker and a delegate at the ARENA which, he believes, now serves as a solutions catalyst for the industry.

“The conferences are informative and tackle key topics in the security domain. These sessions also allow us as delegates and speakers to connect with each other in the same domain, discussing challenges and solutions in the security sector,” explained Kangarloo.

Added Messe Frankfurt Middle East’s, Rex: “We are already working on content framework for next year’s Intersec Intelligence Forums ensuring we keep totally abreast of new industry developments and the fast-moving technology advances which are shaping it.

“We are committed to bringing the best brains in the business to Dubai to help ensure the regional industry benefits from the very latest knowledge which impacts the wider security, safety and fire protection fields which now involves a high degree of automation, AI, machine learning and biometrics developments.”

The event will return from 24-26 January in 2021 at Dubai World Trade Centre and will be co-located with Light Middle East and Prolight + Sound Middle East which are also organised by Messe Frankfurt Middle East.