**A new generation of proteins – which one is right for you? **   

Dubai, United Arab Emirates, January 05, 2020:   There isn’t a ‘one size fits all’ product when it comes to hair care for a number of reasons. However, there is one main ingredient that is paramount for optimum hair health. We all know that proteins are important components of every cell in the body. Hair and nails are mostly made of protein and our bodies use protein to build and repair tissues. So using protein-packed products is your best bet in ensuring that your hair remains healthy and looking lustrous. 

Vierro’s hair experts have crafted a combination of the most unique proteins to provide your hair with the best nourishment science has to offer. Vierro’s Protein Protect Therapy is a newly designed technology that strengthens and protects hair from root to tip. It nourishes the scalp with a coated layer of proteins which promote hair growth, boost volume and reduce hair breakage. A unique blend of rich natural oils and minerals create a therapeutic hydration experience, leaving hair strong, healthy and shiny. 
The following proteins found in Vierro’s range of shampoos and conditioners play a vital role in keeping your hair healthy, smooth, shiny and strong. Find out which one is recommended for you:

Hydrolysed Quinoa Protein

Quinoa offers accessible vegetable protein to gently cleanse and nourish your hair. Its amino acids help repair damage to the hair shaft while its proteins coat, strengthen and protect the hair. Packed with a multitude of vitamins and minerals, Quinoa proteins can aid in hair growth while preventing further breakage which is why you’ll find it in Vierro’s  Damage Repair range of shampoos and conditioners. If your hair is used to excessive heat styling and chemical treatments, you’ll find all the TLC you need with this range. 

Hydrolysed Rice Protein

Rice proteins help to strengthen your locks, providing resistance against splitting, breaking and falling out due to the presence of daily stress agents. Rich in amino acids, it will add body to your hair and give it increased tensile strength which is why this protein is a key ingredient in Vierro’s Volume Boost range; perfect for fine, limp hair that requires an extra oomph. 

Hydrolysed Silk Protein

Hydrolysed Silk Protein is the secret weapon ingredient in Vierro’s  Super Smooth range. With all the benefits of one of the strongest natural fibers that can be found, silk protein will dry to form crystalline protective barriers on your individual strands that can prevent damage and improve the resiliency and elasticity of hair. This same protein also adds intense shine and lock in moisture while preventing breakage -  a must-have for a frizzy mane. 

Hydrolysed Wheat Protein

Hydrolysed Wheat Protein is known to reduce hair’s porosity while improving smoothness. While it cannot repair any damage done to the keratin of the hair, it can replenish the voids of the hair with cystine and prevent further weakening of the fibre making it a miracle-ingredient for dry, weakened hair. These proteins essentially increase the hair's ability to retain moisture and can be found in Vierro’s Highly Hydrating range!

Vierro products are available at leading supermarkets and hypermarkets in the UAE including Carrefour, Union Coop, Sharjah Coop, Abu Dhabi Coop, Lifco Supermarket, Al Maya supermarket and many other stand-alone super markets around the UAE. To discover more, visit www.vierro.com and keep up with the