Shoppers get chances to ‘unlock’ some amazing consumer products at incredible prices. 

Dubai, United Arab Emirates, January 02, 2020:   Shoppers at Bawabat Al Sharq Mall experienced the RAD Winter Season “Name Your Price”, a first-of-its-kind retail initiative of the Department of Culture and Tourism (DCT) – Abu Dhabi. Held from December 26, 2019 to February 8, 2020, it provided shoppers an opportunity to take home some amazing items at prices they choose.

To take part in the shopping initiative, shoppers pre-registered on www.bestinyourmall.ae from 13th December onwards by creating their account and gained access to various exclusive items totaling over AED 3 million for which they could bid on the price. The website went live from 26th December and shoppers began naming their prices on items like Rolex watches, electronics bundles and even cars. 

However, to validate their bid they have to shop at Bawabat Al Sharq mall or any of the participating malls in Abu Dhabi. For every AED 200 spent, shoppers earn a ‘bid' which could be used for the exclusive items on the website which will be live until February 8, 2020.